New Yorkers are being urged to “give into their kilty pleasures” in an Outlander-inspired promotion being beamed around Manhattan during Scotland Week.
The poster, featuring a kilted man and stunning Glen Coe scenery, is being displayed on 50 digital urban screens in New York City as part of the annual North American celebration of the very best in Scottish culture.
VisitScotland has teamed up with Showcase, the Canadian channel broadcasting Outlander, to offer viewers a dream six-day holiday for two in Scotland.
The advert for the competition is being broadcast during the first and second episodes of the series this month, with shots of Scotland appearing alongside clips from the show, which was named “Most Exciting New Series” in the Critics’ Choice Television Awards.
