EDINBURGH-BASED immersive tech company Pufferfish has announced a new strategic partnership with GPA, the world’s largest audio visual system integrator.
The collaboration marks a major step for Pufferfish as it aims to extend its reach and deliver visual experiences to clients worldwide.
The partnership is hoped to enable more customers across the corporate, cultural, retail and educational sectors to elevate their audience experiences with visual displays.
Pufferfish hopes to combine its spherical and hemispherical display tech with GPA’s network and expertise to deliver comprehensive end-to-end services from demo services, solution design, seamless installation and beyond.
The collaboration also widens access to rental options, ensuring Pufferfish’s flagship products – including the PufferTouch and newly launched LED range – are available to meet customer needs.
Whether for museums, exhibitions, corporate spaces or retail environments, Pufferfish says the partnership opens new opportunities for organisations to unlock the full potential of immersive technology.
Elaine Van Der Berg, CEO of Pufferfish, commented: “Our partnership with GPA marks a significant step forward in making our innovative display solutions accessible to a wider global audience.
“GPA’s reach and expertise enable us to deliver a seamless customer experience, from demos and design to installation and ongoing support.
“Together, we’re elevating the standards for immersive technology across industries.”
James Shanks, CEO of GPA, added: “Pufferfish is a recognised leader in the immersive display market, and their products consistently set the benchmark for quality and innovation.
“Partnering with them allows us to deliver extraordinary visual solutions that captivate audiences and elevate client experiences.
“Together, we’re expanding possibilities for organisations across the globe.”
The PufferTouch and PufferAurora will be on display at 2Q700 at Integrated Systems Europe (ISE) on the GPA stand, and the PufferHemi will be in action in the Europa Suite at GPA’s Global Lounge.
ISE will run from 4 – 7 February 2025 at the FIRA in Barcelona.
