ONE of the UK’s leading property PR agencies, Building Relations, has announced a new partnership with Scottish homelessness charity Cyrenians.
The partnership aims to raise awareness and support through fundraising, volunteering, and shared campaigns, particularly focusing on the charity’s work in Edinburgh.
The collaboration comes at a critical time, as Scotland faces a record rise in homelessness.
Recent figures from the Scottish Government show over 30,000 homelessness applications submitted in 2023, with a 10% increase compared to the previous year.
Cyrenians, known for addressing both the causes and consequences of homelessness, provide support at the earliest stages to help people avoid crisis.
The charity looks at risk factors such as poverty and trauma to address prevention and early intervention.
Another key action is lobbying for legislative and systemic changes, aiming to reduce homelessness long-term.
Sophie Bell, Cyrenians’ fundraising manager, said: “Behind these shocking statistics are thousands of real people desperately relying on a system of support pushed to its limits.
“Scotland should be a place where people facing tough times get the support they need before they hit crisis.”
The first fundraising effort from Building Relations was a 13-mile walk through Edinburgh, following the scenic Water of Leith, which set the tone for a hands-on approach to the partnership.
Rachel Colgan, founding director at Building Relations, said: “As a company that works in the property sector, we believe housing is a basic human right for everyone.
“Partnering with Cyrenians allows us to help address homelessness in a meaningful way.”
Building Relations has offices in London, Egham, and Edinburgh, and specialises in property, real estate, and the built environment, working with clients from developers to housing associations.
Through their new partnership with Cyrenians, the agency looks forward to not only raising awareness but also contributing directly to the charity’s mission in Scotland.
This joint effort is a significant step in addressing Scotland’s homelessness crisis, with both organisations hopeful that their collaboration will inspire broader awareness and community action.
