A BRAZEN shoplifter waltzed into a London Boots store where he filled the pockets of his huge coat with goods from the shelves, as security staff barely intervened.
One of the health and beauty retailer’s stores in Notting Hill Gate, Central London was robbed in broad daylight, with the thief frantically racing around the store and stuffing what he could into his pockets whilst shouting obscenities.
The bloke – who didn’t even bother to hide his face – then made off with his loot, breezing past an onlooking security guard as he went.
Video footage shows the bloke, wearing a long black sleeveless coat over a t-shirt and shorts, speedily swiping goods from the shelves.
He walks over to a display of makeup and continues, cramming the inside pockets of his coat as boxes clatter to the ground.
He says to nobody in particular: “I don’t give a s**t about you, I swear to God.”
Suddenly, a shout from the door attracts his attention and the security alarm goes off.
The guard can be seen approaching him, but does not try to physically stop him.
A bloke in a black bodywarmer and jeans, presumably his mate alerting him, calls: “Bro, bro.”
Realising he is being filmed, he scrambles to cover his face and lunges for the person behind the camera.
Meanwhile, the thief continues filling his pockets with boxes from a display of skincare products.
The guard seems to have disappeared, and the thief picks up one final stack of products and heads for the exit, as the security alarm can be heard going off again.
The clip was shared to social media today with the caption: “Happened in Notting Hill Gate at Boots, shop thieves.”
It has since received over 170 likes and more than 110 comments from Brits left shocked by the incident.
One said: “Security guard doing nothing as usual, high-vis vest and mobile phone does not equal security.”
A second replied: “What do you want him to do, get stabbed over a lipstick?”
Another agreed: “They’re [there] to act as a visual deterrent for people with normal moral compasses.
“For those that are criminally minded, they’re as much use as a chocolate kettle.”
Another wrote: “Boots near me is closing down because of all the thieves.”
A fourth commented: “Prisons are full of people from Twitter, no room for thieves.”
Another quipped: “That coat had more pockets than a snooker table.”
Met Police have been contacted for comment.