Marketing is an important tool for building visility, both online and offline. For a small business, it’s vital to get your brand name out there, so customers can find you.
Here are seven essential digital marketing tactics UK small businesses should utilise:
Optimise Your Website for Search Engines
Search engine optimisation (SEO) helps improve your website’s ranking in search engines like Google and Bing. When consumers search for products or services you offer, SEO makes it more likely your website appears near the top.
To optimise your site, focus on your on-page elements like title tags, headlines, content, etc. Ensure they contain the relevant keywords people are searching for. Also build high-quality backlinks from other websites to improve authority and rankings. Free SEO tools can help analyze sites.
Create Social Media Profiles
Social platforms like Facebook, Instagram and X allow direct communication with customers. Create business profiles on relevant channels, provide useful info and engage your audience.
Post regularly, share visual content, run contests and respond to comments and queries. Leverage paid ads for further reach and follower growth. Track analytics to find your best performing platforms and content.
Start Email Marketing Campaigns
Email marketing enables targeted promotion to prospects and existing customers. Collect email subscribers on your site and send regular newsletters, special offers, discounts etc.
Messages should provide value, not just sales pitches. Segment your lists by demographic or buyer persona and customise content. Services like MailChimp offer DIY email marketing with tracking and analytics.
Run Pay-Per-Click (PPC) Ads
PPC ads like Google Ads quickly drive traffic to your site by displaying it prominently in search results. You only pay when users click your ad. Target your ads to relevant keywords and demographics.
Create compelling ads focused on solving people’s needs. Monitor click-through rates, costs per acquisition and conversion rates. Refine underperforming ads to increase ROI over time.
Use Telemarketing to Connect with Customers
Telemarketing remains a viable customer engagement channel for small businesses. Having real people make outbound calls allows for personalised communication and answering prospect questions in real-time.
Create targeted call lists based on demographics and buyer interests. Train staff on effective sales pitch techniques and objection handling. Track call metrics like connect rates and call-to-meeting rates. Robust telemarketing software can help automate dials, provide calling scripts and record interactions for training and compliance. Tele sales is something you can easily outsource to telesales companies like Revegro telemarketing if you’d rather not handle it in-house.
Leverage Review and Referral Marketing
Encourage satisfied customers to write online reviews on sites like Trustpilot and Google. Positive feedback builds credibility and social proof. Offer incentives for quality reviews.
Also set up a referral program where existing customers get perks for bringing new business. This helps acquire leads and drive word-of-mouth promotion.
Using these essential marketing techniques will increase small businesses’ visibility and help convert online traffic into customers. Analyse results regularly and adapt efforts for optimal return on investment. With a strategic approach, SMEs can boost brand awareness and sales.
