A SPECIALIST tech PR and comms company has been launched to take advantage Scotland’s skyrocketing tech sector.
Brass Neck has been created by Kirsten Paul to support Scottish technology start-ups, scaleups and enterprises to develop content and communications strategies.
Paul has taken on the role of co-founder and director of communications in the business and is joined by tech publisher and event director, Ray Bugg.
“In the last decade, Scotland’s tech ecosystem has skyrocketed, with data from Dealroom estimating that start-ups and small businesses have generated $7.4bn (£50.9bn) in value to the economy,” said Paul.
She added: “From AI to zero trust, the nature of the work that tech companies do? as given rise to the use of jargon which can mean that content becomes lost in translation and falls short of making an impact.
“This is becoming even more common with the pace of change in the market.
“I created Brass Neck to provide frank advice to the tech sector on?how to make?messaging and content work harder.
“The Scottish tech start-up scene continues to excite me, but overly technical content or a lack of awareness of how comms can support growth could harm an organisation’s profile.
“It’s not about oversimplifying the message but reclarifying it and that requires a deep understanding of not only technology but how organisations in the sector work.”
Over the last 17 years, Paul has worked with large technology companies along with tech start-ups, most recently, as an associate director and head of Clark.tech.
Brass Neck will offer a coaching service to help them build a better understanding of the role of communications in the sector.
This comes ahead of the new company exhibiting at DIGITExpo West, Scotland’s biggest technology showcase, on May 29 in Glasgow.
Ray Bugg, founder and director of DIGIT, said: “From my conversations with tech leaders, it’s clear that there is an appetite for a content firm that has deep-rooted tech knowledge.
“This is where Brass Neck will shine, providing the right skills to allow tech companies to shout about themselves in a way that will eloquently elevate their profile.
“Having worked with Kirsten for many years, I have seen first-hand her passion for creating compelling content and I can’t wait to see what we can achieve with Brass Neck.”
