BusinessHospitality company set to expand Edinburgh-based apartment operation

Hospitality company set to expand Edinburgh-based apartment operation

A HOSPITALITY company is set to increase its Edinburgh-based operation with the introduction of a further 11 apartments.

Sonder Holdings Inc. is looking to expand its serviced apartments at Royal Garden Apartments in the Scottish capital.

Expanding by 11 units, bringing the total units to 41, the apartments are located opposite the Scottish National Portrait Gallery on Queen Street.

This addition forms part of a major expansion by the tech-enabled hospitality provider, which is adding six properties in the UK & Ireland, including four new hotels in London.

The Royal Garden Apartments on Queen Street in Edinburgh.
A further 11 units are being added to the Royal Garden Apartments on Queen Street.

Earlier this month, Sonder opened The Henry, a 102-key hotel close to Hyde Park in Bayswater, and The Voyage, a 53-key hotel on Norfolk Square close to Paddington Station.

The company says that a further property on Norfolk Square will follow shortly – The Rove, with 74 keys.

Additionally, in the second half of 2022, the company will open an 86-key hotel near to Bedford Square in Bloomsbury.

These four properties will join the six existing hotels in Sonder’s London portfolio.

Oliver Armitstead, Regional Director of Real Estate at Sonder said: “We are excited to expand our unique design and tech-powered hospitality offering across the United Kingdom & Ireland, with the expansion of our Edinburgh operation and the opening of a number of new hotels.

“The modern traveller demands digital service and thoughtful design, both of which we deliver across our portfolio worldwide.

“For owners, we offer competitive partnership terms with secured income, and we remove operational responsibilities.

“Following Sonder’s recent public listing, we’re advancing ambitious growth plans worldwide.”

Steph Thrasyvoulou, co-owner at New World Hospitality Limited said: “Sonder are innovators in the hospitality space and have been a reliable property partner for us; which is why we are pleased to collaborate with them on a second London hotel.

“The Bloomsbury location will offer thoughtfully designed accommodation, moments from The British Museum, Oxford Street and the new Tottenham Court Road Crossrail station.”

Sonder will open its first hotel in Dublin later this year, with a 26-key location on Leeson Street.

The Leeson Street hotel is a 19th-century Georgian building undergoing updates, located close to St Stephen’s Green park.

These operations are in addition to Sonder’s two existing serviced apartment properties in Dublin.

With these additions, Sonder’s total portfolio will now reach 28 properties across the United Kingdom & Ireland with approximately 900 total units.

Headquartered in San Francisco, Sonder operates in 35+ cities across ten countries and has approximately 18,100 live and contracted units worldwide.

The company partners with real estate owners and landlords to manage and operate hotel and multi-unit buildings.

Sonder previously announced EMEA expansion in France and the U.A.E., and recently reported company record annual revenue of $233m in 2021.

They also recently committed to eliminating single-use plastic amenities in all of its guest-facing units by the end of this year, as part of the company’s wider sustainability commitments under its People, Place & Planet framework.

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