There are many lucrative means to sell online. You can act as a reseller, boosting sales without ever handling the inventory, you can sell products yourself, manage digital subscriptions, and so much more. You can do a lot towards making your Scottish business healthy and thriving, but only if you are getting the traffic you need to your site and then converting them.
It is this conversion rate that many businesses have trouble with. You can pay for all the traffic you can afford through Google AdWords and other PPC marketing methods, but without the right strategy and website design, you will pay for a click that goes nowhere. Instead, you’ll want to follow these five steps to see conversion for your investment.
1. Improve Your Website’s Design
If it’s been a few years since your last web redesign, or if you just find your bounce rate is through the roof and never seems to result in anything meaningful (like sales), then it is time to invest in website design services. An agency like Preface Studios can help create a very fast website on WordPress that is great to look at and provides your customers with an unforgettable experience.
2. Build Up Your Soft Sell Tactics
When choosing a website designer, you will want to choose an agency that also specialises in inbound marketing. This way your website is effective, not just pretty, and you can improve your soft sell tactics significantly.
A hard sell is the sale. It is a customer buying from you. A soft sell is getting them to sign up and subscribe to your newsletter. With a newsletter, you can build up your relationship and encourage that one person to buy multiple times and even refer you to their friends and family. Hard sells are costly, soft sells benefit you more, but over a longer period of time.
3. Improve Your SEO
In order for your soft sale tactics to work, you are going to need to improve your site’s SEO. This means improving its site speed, security, format, and user-friendliness. Thankfully all of this should have been handled in the first two steps.
What you will want to focus on now is optimising your content so that it reaffirms certain keywords. This is to improve your PPC campaign. By investing in the right keywords and then using those keywords on the right landing pages you can better affirm to your visitors that they are in the right place and that you have what they are looking for.
You might get a sale, but don’t forget to get them to sign up. Offer a discount, a newsletter that provides helpful guides, or even a rewards program in exchange.
4. Improve your PPC and Digital Marketing
You are going to want to bring in visitors to your site from multiple channels. PPC marketing using AdWords can be very effective when the content and website are also optimized. Follow up with social media marketing and more traditional PR. Together your short term visitations will improve and so too will your website’s ranking on search engines.
This is the best way to improve your sales on a long term and short term basis.
