The supermarket giant has partnered with a family butcher to provide healthy kids range of tractor shaped sausage slices.
The Ayrshire butcher We Hae Meat is celebrating after an exclusive agreement with Asda to stock a new range of healthy food for kids.
The beef sliced tractor sausage range will be available at 52 stores across Scotland for just £2.
The new deal is the family butcher’s first venture into developing a range of healthier sausage products for kids following a recent investment in new equipment and manufacturing process.
The new Sausage contains 50% less fat & salt per 100g than every other Scottish Kids sausage product. With added Vegetable fibre the We Hae Meat sausage will provide 5-11 years olds with a fifth of their daily RI & 52% of RI of Protein.
We Hae Meat are excited by the new partnership with the supermarket giant.
Director of We Hae Meat, Carlyn Paton, said: “This is a very exciting opportunity to launch our brand-new kids sausage range in Asda stores across the country. We’ve three children ourselves, so our priority was to create a product which delivers on nutritional value as well as taste.
“The new deal marks the start of We Hae Meat’s expansion into the kid’s sausage market, helping us to meet the growing demand for high quality and convenient meat products, which have the right balance for health and well-being for children.”
Asda are delighted to be the first supermarket to stock this product.
Heather Turnbull, Asda’s regional buying manager for Scotland, said: “We’re thrilled to be the first of the major retailers to offer We Hae Meat’s new kids sliced sausage range across our Scottish stores.
“The range offers a premium quality meat product which is already proving popular with our customers. Feedback from everyone who has tried them has been incredibly positive, so we look forward to working with the business closely and hopefully growing the range in the future.”
Cabinet Secretary for Health and Sport, Jeane Freeman visited the farm to celebrate the launch of the innovative new range which reduces calories, fats, and salt.
Freeman has commended We Hae Meat for their innovation.
Cabinet Secretary for Health and Sport, Jeane Freeman, commented: “Every parent wants to give their child tasty healthy food and that isn’t always easy. We Hae Meat understand that and their innovative new range which reduces calories, fats, and salt, will be a welcome offering of choice to families right across the country.”
