Counterfeiting of products is been gradually becoming a concerning factor among businesses worldwide, resulting in damages for the consumers and big economic losses. The impact of counterfeiting could be seen in diverse industries including food, pharma, technology, beauty, etc. It led to efforts that need to be taken to prevent and stop counterfeiting and fortunately, there are ways to secure your brand and products with tamper evident seals and anti-counterfeiting techniques. Feel free to get to label.co.uk for more details.
There are two prime anti-counterfeiting strategies used for products, packaging and labels to render a secure solution that is overt and covert. These features hide the details, make it simpler to detect fakes and enhance traceability in supply chain, resulting in the difficulty to counterfeit. The anti counterfeiting solutions for products labels using overt and covert techniques are mentioned in below.
- 2D barcodes – They look like rectangle or square, and comprise several small and individual dots. The popular types are DataMatrix, Quick Response and many others. A 2D barcode is easy to read, can save significant amount of data and is used in many industries from warehousing to manufacturing to healthcare to logistics.
- Watermarks – These are visible and are patterns/images imbibed into the design of a paper or a package to support brand’s identity and provide authentication. They can be generic or customized and are also used in currency, stamps and government documents.
- Microtext – It is also used to provide authentication to products and brands. Inserted over larger text, images, design elements and others, without being visible, if it is applied counterfeiters would not know where to see.
- Holograms – They are quite reckoned used for anti counterfeiting as it can imbibe different data forms as well as product tracking information. It is a 3D image which is formed by the interference of light beams generated from an intense light source of a laser.
- RFID tags – RFID – Radio Frequency Identification technology lets users to make use of radio waves to identify people or objects automatically.
- Forensic taggants – It is a kind of covert security technology and forensic taggants are supposed to be special materials that are not visible to normal eye and can be authenticated only by lab analysis or advanced reading systems. These taggants are known to comprise inert materials, rare particles or microns with a size range of 20-40 micrometer and very thin sized aluminium particles.
- DNA markings – DNA is authentic forensic evidence and is widely reckoned by courts worldwide as it can’t be simply simulated or reproduced. This is the major reason that DNA authentication and marking is been a highly secure anti counterfeiting technology and it imbibes unique DNA sequences.
In all, the options are not limited and there are many other anti counterfeiting techniques available as of now. Using one or two of them could prevent or stop counterfeiting attack and along with this, tamper evident sealing and packaging will make it difficult and harder for people to trick consumers and damage your brand. Look to label.co.uk for labelling and related services. It provides the owners many advantages such as brand identification, product security, product authentication and so.
