A strategically positioned operational center lies at the core of QI Group’s multinational success. What does QI Services do? QI Services is the official registered name of the Malaysian entity serving as the operational headquarters for the group.
The company leverages its global footprint and varied portfolio to drive scalable sustainability initiatives while maintaining business resilience. Anchored in environmental and social responsibility, the group implements measures such as energy-efficient building designs and eco-conscious resort practices. These efforts are complemented by community development and education programs, ensuring meaningful social impact in the areas it serves.
From its operational base, QI Services oversees the group’s educational initiatives, notably Quest International University in Malaysia. The institution is an incubator for innovation and entrepreneurship, bridging the gap between academic theory and practical business applications to prepare students for real-world challenges.
How Does the QI Group Support the Quality of Education at QIU?
The QI Group’s support of educational quality at QIU manifests through multiple strategic initiatives and investments that reflect its broader corporate philosophy of innovation and social responsibility. Since establishing the university in 2011, it’s consistently demonstrated its commitment to educational excellence through infrastructure development and pedagogical innovation, focusing on bridging the traditional gap between academic theory and industry practice. QIU’s international appeal has grown, attracting approximately 15,000-plus students from nearly 50 countries.
The company’s significant financial investment is the foundation of this support, exemplified by its collaboration with a prominent Malaysian bank to secure a $21.48 million (approximately 100 million Malaysian ringgit) Sukuk Ijarah program for developing QIU’s new campus. This investment in physical infrastructure underscores the group’s dedication to creating an optimal learning environment where academic knowledge and practical industry experience converge.
The QI Group leverages its extensive business portfolio to enhance QIU’s educational offerings, creating a unique ecosystem where industry expertise directly influences the academic curriculum. Drawing from its experience across sectors, it’s infused the university with a practical, industry-oriented approach to education. This integration is evident in the university’s state-of-the-art laboratories, experiential learning centers, and collaborative discussion spaces that simulate real-world business environments.
The company’s worldwide business network has enabled QIU to establish valuable partnerships that dissolve traditional boundaries between academia and industry. The university benefits from a robust network of industry advisers and adjunct professors from leading international companies. These professionals don’t simply guest-lecture — they actively participate in curriculum development, mentor students, and provide insights into emerging industry trends, ensuring graduates are prepared for the demands of their chosen fields.
Research and innovation receive substantial support through the QI Group’s international connections, creating opportunities for applied research that addresses real industry challenges. Its global presence has facilitated QIU’s partnerships with international institutions, exemplified by collaborations such as the one with China’s Taishan Polytechnic and Huashi (Malaysia) construction firm to establish the Malaysia-Ban Mo College. This initiative demonstrates how academic expertise can be directly applied to industry needs, particularly in developing skilled technicians and international talents for specific business sectors.
The company’s commitment to inclusivity and accessibility in education extends to its industry-academia bridge-building efforts. It’s invested in creating an inclusive campus environment that prepares students for real-world challenges while ensuring support systems are in place for diverse learning needs.
Through these multifaceted support mechanisms, the company has established QIU as a dynamic learning environment where industry and academia seamlessly integrate. Maintaining this balance between theoretical knowledge and practical application continues to shape QIU’s development as a leading institution that prepares graduates who are academically qualified and industry-ready from day one.
Vijay Eswaran, QI Group executive chairman, said the university is “making waves in the education sector with its innovative teaching methods and strong focus on research-based learning.”
Sustainability, Wellness, and Luxury Across Global Markets
Under QI Group management, the travel and leisure division operates an expanding network of boutique hotels and resorts throughout Thailand, Malaysia, Sri Lanka, and Turkey. These properties emphasize eco-tourism principles, reflecting the company’s broader commitment to environmental sustainability in the hospitality sector.
The luxury retail division showcases the company’s ability to operate in premium market segments, particularly through the management of prestigious Swiss watch brands, including Cimier and Bernhard H. Mayer, established in 1924 and 1871, respectively. The iconic BHM brand caters to discerning luxury consumers who value heritage and exclusivity. Cimier is celebrated for its distinctive designs and meticulous attention to detail. Together, these brands embody the pinnacle of Swiss watchmaking, demonstrating the company’s ability to integrate time-honored traditions with innovative retail strategies that resonate with modern luxury markets.
What began as a direct selling company rooted in e-commerce has transformed into a global conglomerate, fueling QI Group’s worldwide success story. Operating in more than 30 countries, QI Group coordinates a workforce that spans nearly 50 nationalities. Through its Malaysian operational headquarters, the company implements its broader mission of integrating sustainable business practices with innovative market solutions while maintaining its commitment to social responsibility and community development.
Its expansive growth has been carefully managed to preserve organizational agility. Eswaran explained, “One of the pitfalls of growth is bureaucracy. When organizations get bigger, more layers are added, and hence, more red tape and more paperwork. And there goes your productivity, efficiency, and effectiveness. If you can keep the soul of the startup spirit alive when everything got done quickly and without fuss, your chances of survival and success go up. Simplicity is, in essence, the key to success in growth.”
