New report highlights importance of everyday walking
A GROUNDBREAKING report reveals that shoppers that walk and wheel spend more than those arriving by car, offering a transformative lifeline for Scotland’s struggling high streets.
The findings, recently published by Living Streets, the UK charity for everyday walking, come at a critical juncture for British high streets, with a record number of retail failures in 2022 and a vacancy rate of nearly one in seven by the end of 2023.
This third edition of The Pedestrian Pound Report demonstrates the significant economic and social benefits of investing in walkable town centres, challenging traditional views on urban accessibility.
The launch of the report is backed by Scotland’s national walking charity, Paths for All, underscoring the need to make walking a central feature of Scotland’s high streets.
However, the research presents compelling evidence that investing in walkable spaces can reverse this trend.
“Making high streets and town centres more walkable increases time – and money – spent in those businesses,” says Catherine Woodhead, Chief Executive of Living Streets. “It’s slowly being recognised – the majority (95%) of London’s Business Improvement Districts identify a good walking environment as important to business performance.”
The report highlights encouraging data from Scottish towns, such as Nairn, where public space improvements and community events have significantly bolstered foot traffic.
In 2022, a Christmas event in the town drew 7,800 attendees, including 600 new visitors, while a classic car show in 2023 attracted over 10,000, with 80 per cent saying they would return even outside of events.
Kevin Lafferty, Chief Executive of Paths for All, emphasised the broader benefits: “These findings show that when we put people first and make walking and wheeling the easiest, most natural choices, we don’t just get an economic boost – we build communities that are happier, healthier, and more sustainable for everyone.”
The report highlights that 85 per cent of Scottish adults walk or wheel regularly, contributing to both economic and health benefits.
In Scotland alone, the health benefits from walking to work are valued at over £600 million annually in prevented deaths. Community-focused initiatives, such as the Alloa Hub, are proving successful in encouraging residents to travel into town centres, with research showing that 56p of every £1 spent in community businesses stays in the local economy.
The report is timely, with investment in active and sustainable transport cut by £23.7 million by the Scottish Government this September. The Pedestrian Pound provides an excellent case for these vital funds to be restored.
Over 3,000 deaths are attributable to physical inactivity in Scotland[1], and significant health disparities persist between affluent and deprived areas. The report stresses that continued investment in walkable spaces is essential to bridge these divides.
As Scotland pursues bold initiatives like 20-minute neighbourhoods and enhanced town centre regeneration, the report offers evidence that accessible, vibrant community spaces serve as hubs for retail, culture, and wellbeing.
