BusinessPR partnership puts spotlight on eco-friendly homes in Scotland

PR partnership puts spotlight on eco-friendly homes in Scotland

AN ENVIRONMENTALLY friendly Scottish housebuilder has partnered with a PR agency as they continue to build energy-efficient homes.

Allanwater Homes has teamed up with Building Relations as they look to promote the construction company’s evergrowing developments.

The partnership will see Building Relations, which has an office in Edinburgh, provide a sustainability team that will focus solely on Allanwater Homes environmental and social impact.

The move came after Advantage PR Ltd merged its property side with Building Relations, which was described as “an exciting new chapter for all three companies.”

Rachel, Clare and Jim pictured together
Left to right: Clare Graham (Advantage PR Ltd), Jim Baxter (Allanwater Homes) and Rachel Colgan, (Managing Director of Building Relations PR)

According to Building Relations founder and manager partner Rachel Colgan, this shows that the company’s presence in Scotland is continuing to grow.

Rachel said: “Allanwater Homes is a reputable housebuilder in Scotland with a strong reputation for building quality and energy efficient homes in desirable locations.

“We look forward to helping them to raise their profile and support sales through our network of property media and digital skills.”

As stated on its website, Allanwater Homes prides itself on having “energy-efficient new homes built to the highest standard”.

Advantage PR Ltd owner Clare Graham said: “I am incredibly excited to join the team at Building Relations, bringing Allanwater Homes with me, who are delighted to see me take this step.

“I am now in the ideal environment where my many years of experience in the housebuilding and construction sector can be brought to bear. 

“I have years of contacts and connections to share with this committed team.

“Their passion and level of knowledge in areas such as environmental and social impact has really impressed me.”

The housebuilder, which already has developments in Alloa and Chryston, will benefit from her 21 years of experience in this sector.

Allanwater Homes director Jim Baxter said: “We have always valued our PR enormously- it’s an essential marketing tool in today’s digital world, building connections and building our brand.

“We look forward to reaping the benefits of this new arrangement between Clare and the Building Relations team – we are in very good hands.” 

Services provided to Allanwater Homes by Building Relations will also include videos, podcasts and social media.

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