A NEW gold-plated, bakery-inspired jewellery line from Greggs has sold out within minutes – despite being branded as “tat” by countless unimpressed Brits.
The company announced Baked in Gold last week, an official Greggs jewellery collection featuring the nation’s favourite treats.
The line includes a number of bakery-inspired pieces all plated in 22-karat gold, with customers able to get their hands on sausage roll earrings, a jammy heart necklace, and even a signet ring bearing the company’s logo.
The release coincided with the start of London Fashion Week, a famously exclusive selection of runway shows promoting the biggest designers in fashion each year and follows Greggs’ previous forays into fashion with collaborations with Primark.
After the collection was shared online, Brits expressed split opinions and were mainly shocked at the high prices of the jewellery, considering the low-budget ethos of the rest of the brand, whilst some branded it as “tat” or “tacky”.
Despite this, the collection completely sold out within the hour of its official release last Friday, with many missing out on getting their hands on the ‘baked’ accessories.
With prices starting at £36 and reaching a startling £96, many mistook the announcement for a joke or prank initially.
In a post sharing the collection, one user said: “At what point have you crossed from ‘good-natured fun’ into ‘pure corporate tackiness’.
“I feel like a gold sausage roll necklace may be crossing the Rubicon.”
Whilst someone replied: “Is it April Fool’s Day?”
And another remarked: “Have you seen the prices? And the colour? Grab yourself some cheap s***e from Claire’s and a tin of gold spray from B&Q. You’ll do a better job.”
Despite these opinions, others pleaded with the company to sell more, after a seemingly very limited release on Friday.
One said: “Sold out too quickly. Went like hot cakes, Too quick for me. I would have bought the lot!”
Another commented: “For f**k’s sake. This [is] worse than the Oasis Ticketmaster fiasco”
It’s not the first time the high-street staple has turned its sights away from food and towards the fashion industry.
In 2022, Greggs partnered with Primark to create a clothing line featuring several clothing items plastered with their logo.
Garments included hoodies, jackets, clogs and even boxers for die-hard fans of Britain’s beloved bakery to represent the brand whilst out and about.
