A MARKETING stunt by two British companies has seen an ATM machine dispensing free sausage rolls appear in Newcastle city centre.
The collaborative effort between bakery Greggs and bank Monzo saw lucky Newcastle locals graced with all the free sausage rolls they could ask for.
The bank machine was installed on Grainger Street in the city centre for one day yesterday as part of a collaboration between the north-east bakery chain and British bank Monzo.
Following a social media post in which Greggs dreamed up the idea of a sausage roll dispensing ATM, the bank Monzo challenged them to make it a reality.
The bakery did not disappoint and a mere four days after the challenge was issued the sausage roll dispensing ATM became a reality.
Queues quickly formed as people flocked to the novelty installation to get their free fix of baked goods before it was too late.
A video shared to social media shows one lucky local taking advantage of the installation and nabbing himself a free pastry.
The machine looks like the average ATM with a screen, keypad and a bigger slot at the bottom but with nowhere to insert a card.
The screen bursts into life, showing the logos of the two companies, and the message “next customer please”.
The man taps the screen and is presented with the choice of either Greggs’ classic sausage roll or its vegan alternative.
He selects the classic option, prompting the machine to start processing and preparing his order.
The screen then instructs him to take his roll and the slot opens, dispensing a classic Greggs white and blue paper bag wrapped in a red Monzo sleeve.
Iside the wrapping the man’s tasty treat awaits, given to him completely free of charge as part of the collaborative marketing stunt.
The clip was shared to social media yesterday with the caption: “There’s an ATM giving out free sausage rolls. Only in Newcastle.”
It has since received over 11 thousand likes and more than 140 comments from amused social media users.
One wrote: “On my way.”
A second said: “If my town had an ATM like this, I’d be there all day.”
A third commented: “Well that’s brilliant. They should be everywhere. Especially near pubs.”
Another said: “My son and his friends all managed to get one today. I b****y love the Greggs marketing team. They just spread joy.”
Another wrote: “It’s nice to have something other than the overdraft to eat into at a cash point.”
