When you think of getting started with PPC (pay-per-click) marketing for your business in London, some questions might cross your mind, like “Should I run the PPC ad campaigns myself?” or “Should I handle it over to a PPC agency London?
There is no perfect answer to these questions when it comes to PPC advertising. The choice depends on a few factors, such as the current state of your business, how deeply you know about PPC marketing, and how important it is to run PPC ad campaigns for your business. It’s essential to weigh the pros and cons of each option before jumping to any conclusion.
Do It Yourself (DIY) PPC
DIY PPC means you run and manage your PPC ad campaigns without hiring any expert or PPC management agency London. It also means you’re solely responsible for all your advertising efforts and results.
Pros:
1. No PPC Management Costs Involved
If you’re a small business owner who doesn’t have a few hundred pounds to invest in PPC services London, you can try doing your PPC marketing yourself to keep the cost down. But don’t be tempted to invest your hard-earned money in an agency that offers very cheap quality services at a cheap price.
2. You Can Start Anytime
There’s no going through proposals and signing contracts before you start working on your PPC campaigns. All these things are necessary when working with someone else. But when you’re doing it yourself, you can do whatever you can whenever you can, according to the needs of the campaign.
3. You Know More About Your Business
It’s rare to find experts or agencies for PPC management London who will be as passionate about your business as you are. You know your business goals much better than anyone else. So, it’s likely that you will work much harder for your PPC campaigns to drive the desired results.
Cons:
1. No Access to PPC Consultants
If you don’t know the ins and outs of PPC, you can likely make poor strategies and run bad campaigns. This will result in a loss of time and money. It’s better to work with a PPC consultant London when you have no idea or proper strategy to run PPC ad campaigns.
2. No Access to Third-Party Tools
PPC experts and agencies have access to many third-party tools which they use to boost their PPC marketing efforts and gain an advantage over their clients’ competitors. But if you’re doing it yourself, it may be difficult for you to have access to them as they are paid, and their charges are too high for you to afford if you don’t have much of a budget.
3. Time Issues
Learning to run a successful PPC London campaign, creating the campaign, monitoring its performance and then adjusting it to get better results is going to consume a good chunk of your time. Because of that, you may not be able to focus entirely on your business.
Also Read: From Local Startups to Global Giants: How London’s PPC Agencies Are Driving Growth
Hiring a PPC Agency
Hiring a PPC agency means you’re outsourcing the management of your ad campaigns to a PPC agency London. The agency looks after the day-to-day operation of your PPC campaigns using their expertise and knowledge.
Pros:
1. Expertise in Google and Facebook
A PPC agency in London that works with big-budget businesses gets much more support from Google and Facebook representatives. Sometimes, they get early access to and training on new beta features. Having a good network with ad representatives helps them get solutions to their problems faster than someone like you who has no access to these representatives.
2. Dedicated PPC Team
A professional PPC agency London has multiple experts assigned to a single project, such as a PPC account manager, a PPC executive and a PPC analyst. As they have more access to these experts, they can create better PPC strategies for your business than you yourself.
3. Consistency and Quality Control
The PPC team at a PPC agency London undergo rigorous training before working on an actual project. The agency has its own account structure and templates to carry out certain tasks. They also have dedicated tools to monitor trends, measure performance and find problems.
Cons:
1. More Processes Involved
There are certain procedures that a PPC agency London follows before you start working together. This includes paperwork like approving a proposal document and signing a contract. It helps to protect you both in case something goes wrong. All these things are important, but they slow down the start of a project.
2. Less Control Over Your PPC Account
Sometimes, it’s pretty difficult to give access to your PPC account to a PPC agency in London due to some privacy concerns. Also, sometimes, the agency may restructure your account in a way that makes it easy for them to work, or they may make some decisions that you might not like.
3. Language Barriers
Language barriers when working with an agency of a different country can affect the quality of communication and collaboration. That’s because if you and the team members of that agency aren’t able to understand each other’s language properly, misunderstanding may arise, which can often hinder the ad campaign’s goals, preferences and feedback.
On a Final Note
PPC campaigns are highly effective when implemented correctly after forming solid strategies. The success also depends on who manages the PPC campaign. We hope this article has helped you gain insights into what will work best for your business. If you need a helping hand from a reliable agency, we highly recommend Telsa Media.
They are a leading PPC company in London that has helped numerous businesses like yours achieve great results through PPC campaigns. Get in touch with their PPC experts to discuss your PPC requirements and budget now.
