Why Is Getting to The Inbox Important?
As a marketer, landing in your subscriber’s inbox is probably very important to you, which is the ultimate goal for driving engagement and conversions. Want to make sure your emails go where they belong – straight to the main folder? Carefully read our article where we reveal all the details for a successful journey to the inbox.
The secret to getting into your subscriber’s inbox isn’t always just about creating compelling content – it’s about detailed analysis, continuous testing, relevant information, and building a reputation that email providers can’t resist.
The Key Steps for Email Marketers to Reach the Inbox
Here are four steps you should include in your marketer’s daily routine to increase your chances of landing in your subscribers’ inboxes:
1. Keep testing and monitoring your deliverability.
Stay updated on changes in email sender standards and best practices, to adapt your email marketing strategies accordingly. Constantly test email deliverability and monitor your email inbox placement rates, authentication settings, spam rates, and user complaints to ensure compliance with these standards. By maintaining a positive sender reputation and providing valuable, permission-based content, you’ll increase the chances of landing in your subscribers’ inboxes and maximizing engagement with your emails.
Avoid spammy practices such as buying email lists or sending unsolicited emails, as these can damage your sender reputation. Quickly resolve any issues with regular spam testing with the GlockApps Inbox Insight tool to maintain high deliverability and ensure your emails reach your subscribers’ inboxes.
2. Be aware of the main email regulations and follow them.
When sending especially cold emails, comply with email regulations. Keep an eye on important laws such as the CAN-SPAM Act in the USA, CASL in Canada, and GDPR in the European Union to ensure that your email marketing practices are compliant.
Always provide clear opt-in options, be sure to include an unsubscribe link in every letter, and respect subscriber preferences to build trust and credibility with your audience. Remember that ignorance of the law is no excuse.
3. Incorporate segmentation and personalization techniques.
In email marketing, personalization means making each email special for the person receiving it. This could be using various details such as the recipient’s name, recent purchases, geographic location, app usage frequency, or any other pertinent information.
It can be simple, like including their name in the subject line, or more advanced, like talking about what they’ve bought before. Create relevant email content based on your subscribers’ preferences and interests. Use precise segmentation and personalization approaches to ensure that each message feels like it’s crafted specifically for the recipient.
4. Keep the conversation alive with email engagement control.
Email engagement is at the core of your email campaigns. Seeing when someone opens your email, clicks a link, or responds is what we call engagement. This is extremely important because it shows that your emails are hitting the mark and connecting with your audience. Plus, the more engaged your subscribers are, the more likely they are to keep opening your emails and maybe even make a purchase or two.
So, controlling open rates, clicks, responses and unsubscribe rates is very useful when it comes to evaluating the effectiveness of your emails. And if you find engagement slipping, there is no need to worry, it’s just an opportunity to mix things up, try new content, or maybe even ask your followers what they want to see. After all, email engagement is all about keeping the conversation going and making great connections with your audience. Test different subject lines, and content formats, and sending times to refine your strategy for maximum engagement.
Wrapping up, it is worth reminding you that conducting regular email spam tests is crucial to ensure that your emails are reaching your subscribers’ inbox folders. Just create an account at GlockApps and get 2 free tests to know your current performance. By creating high-quality email content with best practices and continuously controlling your deliverability metrics you can achieve great results in your marketing campaign.
