Product sales directly impact your business’ success, hence the level of customer satisfaction should be proportional to corporate profitability. That’s why one of your main goals as a business owner is to provide qualitative services that can make your audience recommend your company any time they have the chance. So, it’s essential to understand your audience’s behaviour and identify their needs. Take a step ahead and ask yourself why your customer should choose your services, what you can do to differentiate yourself from the competitors and most importantly, how to make your brand’s name memorable. In this article, you can find the easiest ways to promote your business and create a time-proof brand:
Identify your target audience to choose the right voice for your brand
The first step towards building a great promotion strategy is identifying your target audience. To know exactly who you want to address, think about your product and create a fictional profile of your ideal client; identify their needs, the reason they chose your service and the problem they are trying to solve. To make the right steps to achieve your goal, do some research and determine the demographic aspect of your target audience like age and sex, so you can find the perfect voice for your brand. More precisely, the voice of a brand is the way you address your audience; for instance, if you are selling sports products, you might want to deliver your message in a motivational and rough way; on the other hand, if you have a beauty products company, you can give your brand a soft, feminine tone. To understand better this concept, here are some examples of brand voices to create your business’ identity:
- Formal: you can opt for a formal voice when you sell B2B services.
- Humorous: giving a funny voice to your brand can be memorable for your audience, who would surely love a good joke to make their day better.
- Friendly: an informal and friendly voice is a great way to keep your customers close and create an emotional connection.
- Sophisticated: consider an elegant and sophisticated voice if your products are designed for a specific high-class niche.
- Rough: motivational, rough and extreme; that’s what comes to mind when thinking about adventures and sports.
Write an engaging brand story to capture your audience’s attention
Brand storytelling is a great way to create an emotional connection with your audience, delivering a clear message about who you are and how your brand can change their lives. Your brand’s story should align with your potential customer’s values, so, as we said before, it’s crucial to know to whom you are delivering your services in order to create an engaging and relatable story. Moreover, to craft a compelling story, consider using narrative techniques to make the reading experience pleasant and your brand name memorable. To do that, it’s crucial to empathise and resonate with your potential customers on a personal level to build trust and secure their long-term loyalty.
Talk about your business whenever you have the chance
To make people talk about your business, you have to take the first step and present your brand any time you have the chance. When you think about your brand, the first thing that should be associated with your name is your logo. For instance, many business owners enhance their visibility by creating?printed t shirts?and other accessories that they offer as gifts to their new customers, which is a great strategy to make people talk about a brand. Furthermore, if you have something to say in your industry, consider hosting events to promote your brand and take the opportunity to talk about your innovative concept, find investors and meet other business owners to share ideas. Still, remember that to host a successful event, you need to make a good plan, find sponsors and invite relevant people in your field, so if you are not really sure you can manage all that work, you can attend other businesses events, press releases and product launches which is also a great way to meet potential customers and talk openly about your brand.
Stay active on social media
Nowadays, social media is an essential part of every customer’s journey. If you promote your business efficiently online and use the right social media platforms, you can raise brand awareness and become a recognisable business for internet users. It’s crucial to keep your followers updated about the latest trends and make the most out of your social media posts, creating appealing visuals that capture their attention and make them stop scrolling. Moreover, if you stay active on social media, you can keep in touch with your customers and openly receive their feedback to improve your content and products according to their needs. As we said before, your logo has to be memorable, so to associate a name with a “face”, a common practice of marketing is creating giveaways on social media platforms for branded clothing like cool personalised hoodies, mugs, caps and other gadgets that could make the audience share your post on their page, remember that free stuff always gets people’s attention.
Keep on track with new trends for fresh content
As you might know, high-quality content is essential to increase brand awareness and raise your followers on social media, keeping your audience intrigued about your next move. To create good content, it’s crucial to stay on track with the new trends running online. Hence, consider conducting some research on your customer’s online behaviour and analyse the posts they are sharing, the pages they like and who they follow to identify the thing that keeps them engaged in their social media activity and adapt your content to their preferences.
The bottom line
We hope this article helped you identify the strengths and weaknesses of your business and find new opportunities to create a memorable brand name and a great experience for your audience.
