The acceleration of market growth at the level of consumer demands has forced large companies to modify their labeling system for products, which is why it has acquired greater visual and informational weight on the packaging. This leads to more and more people consuming in a rational and informed manner, and asking themselves, what is a product label?
Below we will break down a product label and its importance in marketing. Just keep reading!
What is the label?
The label (or sticker), sometimes, is the extension (or print) that wraps the product in a ribbon of useful information for the customer, with which they can differentiate, classify, describe, and know characteristics such as how to use it or production date/expiry date, and comply with the normative and regulatory regulations of each industry/sector.
To make your labels or stickers, you can hand them over to a third party but if you have your own resources, you can save quite a lot. The initial investment may seem quite large, but in the long run, it will be outweighed by the savings you can make. As a first step, purchasing a reliable sticker printer is recommended.
Classification
There are various types of classification but now we will focus only on 6 types of product labels.
– Informative: It is the ideal label; It serves a wide variety of products, provides useful information, and also complies with the regulations, regulations and/or laws imposed for each
– Brand: It is used exclusively in the textile industry to highlight the brand.
– Grade: A special label used to classify the quality of the product with letters, numbers, or words.
– Mandatory: Label that seeks to comply with the requirements imposed by the product regulatory entity of each country.
– Non-mandatory: They provide complete or partial information depending on the manufacturer and/or distributor of the product.
– Promotional: Used to capture customer attention with creative logos, eye-catching designs, or promotional phrases.
Sometimes informative labels share space with promotional labels since they complement persuasion with information in an organic way, which generates a perfect balance between design and utility. In many cases, a balance between attractive design and the message that must be conveyed (promotional message) can increase product visibility among other similar products.
Label functions.
We could identify 5 specific functions:
They identify the product or brand.
They can graduate the product.
Product description.
They promote the product with creative and visually attractive designs.
Compliance with laws, standards, or regulations
Therefore, to break down even more thoroughly the question that brought us here – what is a product label? – we could say that it fulfills a triple function: We have its informative facet that disperses the fog of ignorance regarding what we will consume, Its aesthetic facet allows differentiating various products between the competition and the consumer, meaning that a unique label can make a difference. And finally, its role as a direct communication channel that links the product itself with its consumer.
