The excellent quality of Italian wine is recognised all over the world. However, in recent years, the sector has had to face a growing counterfeiting phenomenon. Technology, which has revolutionised every sector, including the wine industry, offers a solution to this problem. In the past, verifying the authenticity of a wine bottle was challenging without the proper capabilities. Cantinium was established to tackle the growing issue of counterfeiting. This innovative Italian startup uses technology to guarantee consumers the authenticity and quality of fine Italian wines. Founded in 2021, as a result of the passion and shared experience of Giuseppe Scampa, Emanuel Scampa and Mirko Marino together with internationally renowned wine expert Christian Roger, Cantinium is a platform that has innovated the way to verify and validate the authenticity of wine bottles, offering a technological solution that ensures both transparency and security.
Cantinium platform
The mission of Cantinium’s founders is to bring Italian fine wines to their full potential in a safe and innovative way. Thanks to its online platform, the Italian startup is committed to solving one of the industry’s biggest challenges, namely the traceability, ageing and counterfeiting of wine bottles. To achieve this important result, Cantinium has set up a state-of-the-art ageing cellar equipped with the latest IoT technology devices, which constantly monitor environmental parameters such as temperature, brightness and humidity. All the data collected is authenticated and registered in Polygon’s blockchain, generating a digital certificate of guarantee. This certificate consequently becomes an NFT (Non-fungible token), unique and unalterable over time, uniquely associated with the specific bottle of wine. Thanks to this particular technology, Cantinum offers maximum traceability and authenticity for every bottle of wine sold.
The new shopping experience
Cantinium cooperates with leading wineries in Italy to provide consumers exclusive access to premium Italian wines, while ensuring a secure and transparent supply chain. By creating and reselling NFTs, Cantinium offers a new shopping experience. Consumers can use these blockchain-registered digital certificates to easily get all the details about each wine bottle’s origin and storage. This helps them make safer and more informed choices when buying wine. Each NFT not only certifies the authenticity and quality of the wine, but also the ownership of the bottle, which can be redeemed or resold by the NFT owner. The purpose of the NFT marketplace is to guide customers (even the less experienced) step by step in the discovery of rare and valuable products, in order to offer innovative ways of choosing and storing bottles. This innovative approach uses technology to offer a certified and transparent wine supply chain. Cantinium uses blockchain technology to ensure maximum transparency, certifying the authenticity and provenance of wines, from the producer to the end consumer. The platform’s goal is to consolidate consumer trust through digital certification, guaranteeing the authenticity and provenance of each bottle. Importantly, Cantinium is also a Benefit Company, geared towards achieving common benefits beyond profit, and is committed to promoting environmental, social and economic sustainability in the Italian wine industry. This commitment reflects Cantinium’s mission to protect and promote the excellence of Italian wine.
