Edinburgh set to host first VisitBritain conference next year

EDINBURGH International Conference Centre (EICC) will be host to VisitBritain’s first Association Conference in February 2024.

The conference will facilitate connections between association meeting planners, professional suppliers, and decision-makers from British cities and convention bureaus.

Hosted in partnership with MeetEngland, Meet in Wales and VisitScotland Business Events, the event will focus on how conferences can generate ‘impact beyond the plenary’.

Delegates will be able to explore how cities, associations, and stakeholders can set and achieve impactful objectives, maximizing the potential to create shared value.

Throughout the conference there will be workshops and panel sessions to showcase the intellectual capitals, services, and venues available across Britain.

Attendees will also be invited to several networking opportunities including a gala dinner that will take place at the National Museum of Scotland.

Paul Black, Head of Business Events at VisitBritain, said: “Edinburgh is a destination that truly represents a high-calibre and impact-driven offering for business event delegates.

“Our team is very excited to work with Convention Edinburgh to deliver a strong event for nation partners, city bureaus and attending clients.

“The conference is a great opportunity for our cities to engage with associations and congress organisers to showcase our world-leading sectors and intellectual capital.

“[It will also] develop our collective understanding on embedding positive impact strategies into business events whilst making sustainable choices.”

Lyndsey Rafferty, Senior Association Manager for Convention Edinburgh, added: “We are so pleased that Edinburgh has been chosen as the host city for VisitBritain’s first Association Conference.

“Together with our partners in the city, we look forward to welcoming the attendees to Scotland’s capital and the EICC in February. 

Edinburgh is a brilliant business events destination – with its pioneering history and modern culture, it is a place to connect, collaborate and be inspired.”