From watches to chocolate, the Swiss are known for precision, quality, and consistency. In this new digital age, this has transferred into an e-commerce market defined by online platforms that bring customers the latest technology, the smoothest experience, and the safest transactions. One CEO, however, believes that many Swiss e-commerce companies could be adopting new tech solutions more efficiently, and he’s taking it upon himself to lead the market into the future. Alexandre Bonvin, the founder and CEO of Audacia Group, is pioneering a forward-thinking approach to technology for the Swiss market and beyond.
“Major world events such as the pandemic have promoted ways of consuming things such as e-commerce,” says Bonvin, “And we have to adapt to our customers, their needs and expectations.” He’s a CEO who likes a challenge, knowing that it represents a valuable opportunity, and he’s guiding Audacia to collect as many as he can. Audacia’s first acquisition in 2018 was KissKiss, an e-commerce platform specializing in adult toys and accessories. In the five years that followed, Audacia grew at an incredible pace. It now has 16 companies operating in 45 countries, serving more than 2 million customers. Bonvin explains, “I’m always looking for promising e-commerce companies to acquire and integrate into Audacia’s structure.”
Integrate, here, is the keyword. Audacia is built on a paradigm that does more than simply acquire more holdings and resources; it modernizes and grows brands. This means updating them to a higher standard and revolutionizing their online platforms with the newest technology to provide customers with smoother and safer transactions. It also means adding value to Audacia’s corner of the blockchain, the newest and most revolutionary plan Bonvin is implementing widely. Audacia’s company shares are tokens built on blockchain technology, designed to be dynamically acquired by investors.
“At Audacia, we are doing something quite unique,” says Bonvin, setting a revolutionary new standard for understatement alongside his blockchain innovation. It’s all part of their “strong buy-and-build strategy for acquiring and consolidating e-commerce companies.” Nothing is wasted. Like the technology driving Bonvin’s ideas, Audacia Group is expanding in every direction. The more it acquires, the faster it grows, which adds value to its tokenized shares on the blockchain.
It’s a decision that Bonvin’s other companies will come to imitate. He imagines that many companies will tokenize their company shares, though, for the moment, Audacia stands atop such unique ingenuity.
The future of Audacia is technological, fiscal, and international. This Swiss company is taking hold of the nation’s reputation for excellent craftsmanship and applying it to forward-thinking technology and business practices, leading it into new markets. In the future, Audacia will operate increasingly throughout Europe, the UK, the USA, and wherever they see an opportunity to pursue excellence in e-commerce.
The company’s name is already gaining widespread recognition in the media, just like the name of its CEO. Bonvin’s success and ideas have been the subject of features in PME Magazine, Le Temps, Daily Mail, International Business Times, and USA Today. He’s been featured in Bilan’s list of top French-speaking entrepreneurs under 40 and the Forbes list of top 30 under 30 for Europe. It all began with the acquisition of one Swiss business, and though there’s no telling how far the story of Audacia will take Alexandre Bonvin, it’s sure to take place on a global scale.
