The fintech landscape is becoming increasingly competitive, and more innovative firms are having to look at innovative ways to scale their business and reach larger audiences on a global scale.
Stats suggest that 2022 saw 71,153 fintech startups emerge across the continent of America, 13,125 in India, and 6,220 in the United Kingdom. While technology has helped to make fintech services more desirable than ever among customers, the industry is becoming increasingly congested as new startups seek to roll out their innovative services.
This has made it more difficult to acquire new customers and scale up operations online. Fortunately, there are many tried and tested methods that have been proven to excel when it comes to generating a stronger presence online and winning new customers.
With this in mind, let’s explore three essential ways of scaling your fintech operations online:
- Gamification Ensures Greater Engagement
Gamification has been an effective tool in winning new customers and helping to build brand loyalty over time for fintech platforms.
The fintech market itself is expected to grow into a $37 billion industry by 2027, and this offers a major opportunity to fintech firms seeking to take their marketing credentials to the next level.
So, how does gamification work? The term itself refers to the utilization of game-like aspects for everyday tasks or activities. It is increasingly used to improve the user experience of brands by making customers more motivated to use their services.
In practice, gamification can take the form of allowing users to earn badges based on their activity, or to see progress bars based on their activity towards specified goals.
While platforms like Fortune City have consciously sought to embrace gamification by generating a virtual world based on your real-life spending, other fintech apps like the cryptocurrency-facing Coinbase have added gamification incentives to help users learn about crypto.
Using Coinbase’s gamified learning tools, users can access detailed introductions to different protocols in visually stimulating slideshows before being challenged to answer questions about the material in return for free cryptocurrency.
By integrating gamification into your fintech website or app, you can actively engage and reward customers for using your business, helping to leverage a loyal customer base that serves as a foundation to build on.
- Optimize Exposure with Guest Blogging
In a competitive fintech environment built on a lot of technology that your customers are likely to be more familiar with, guest blogging is an excellent way of getting your brand in front of large audiences while positioning yourself as an industry leader as a resource.
The great thing about guest blogging is that you can pitch your expertise to some of the world’s largest websites, then gain organic traffic back to your website or platform through the use of embedded backlinks that are keyworded for better exposure.
But how can you earn backlinks from leading websites through guest blogging content? There are many proven techniques to leverage guest blogging. One great approach is to look at a reputable rival in your niche and explore their existing backlinks.
Using Ahrefs data, let’s look at Revolut as one of the world’s leading challenger banks and fintech firms. By exploring the backlinks that Revolut has gained, we can see which publishing domains are sharing content surrounding the fintech.
By organizing the referring domains by Domain Reputation (DR), we can see that some of the websites linking to Revolut receive millions of visits in terms of traffic. While it’s entirely possible to outreach your guest blogging content to these larger websites, it can be more efficient to look at targeting more DR 70-80 pages for the best chance of seeing your work published.
The great thing about discovering referring domains is that the page content can also serve as inspiration for content themes to offer to editors. When you find a suitable domain, be sure to outreach the editor by explaining who you are, why you’ll add value to their website, and the content suggestions you have.
Over time, you can build valuable relationships with editors that can help you to become a more authoritative voice in the industry, which will invariably help your fintech business to scale.
While this process can be a rewarding practice for fintech firms seeking to grow their reputation and exposure online, the act of generating and publishing content on external websites online can be a time-consuming one when done manually.
That’s why you should consider outsourcing your guest blogging efforts to a specialist agency that does guest blogging for a living.
Solvid is a great option if you’re looking for the highest quality, scalable fintech guest posting service.
Whether you’re an agency looking to supercharge your clients’ link-building efforts or a business wanting to increase your organic traffic, Solvid is a great option to consider. Having worked with some of the biggest fintech and crypto brands in the world, Solvid secures and publishes 100s of placements every single month.
- Tap into the Power of Community
Community marketing has been getting extremely popular throughout the fintech landscape. Building loyal customer relationships through leveraging emotional connections between your brand and target audience can help to create a strong social proof that becomes prevalent online.
Community marketing can work best when you involve your audience in company decisions and the direction you take in terms of adding features or tweaking your useability.
As you continue to grow your product, you can utilize your community to gain feedback, advice, and new concepts that can help to ensure you’ll continue to build an engaging presence online.
By focusing your efforts on social media, you can build a community as your product develops. This can help you to open key decisions to your community, such as naming new features, suggesting new updates, opening up concepts to control groups, and running Q&A sessions with an audience.
As your followers get to grips with your product, they will be able to help you grow by sharing their insights into your product, as well as recommending your fintech firm to others.
The great thing about this approach is that you can scale it to make your community as actively involved as you would like them to be, and this can help you to gain a greater impression of your customer profile, and how they would engage best with your fintech’s voice.
Sustainability is the Key
The fintech landscape is profoundly competitive and is prone to evolving at a rapid pace. This means that your marketing efforts should be both ambitious and sustainable. Through these essential approaches, you can foster stronger brand loyalty, enable better decision-making, and grow your reputation organically.
While it’s impossible to anticipate what the industry will look like tomorrow, your actions today can help to grow a company that’s prepared for anything that the future holds.
