A SCOTTISH creative agency has won a top design award for its work with a luxury shotgun and rifle maker.
The work of Glasgow-based Shine Agency has enhanced the digital profile of its client Buchan Guns, as part of an important brand repositioning.
The project has won The Shine Agency a Gold in the 2023 Scottish Design Awards, in which it competed with more than 120 companies and organisations, all of which submitted class-leading work.
Buchan Guns operates in global markets, and charged Shine Agency to revamp its brand and website, which has since seen a 20% increase in traffic.
The result of the creation of the traditional, high-end brand design with its serif type and dark wood tones has been a significant increase in interest from the US and Canada, as well as from Germany, Italy, France and China.
Craig Mackie, who established eight employee-Shine in 1999, said: “This is a great success for Shine and for Buchan, and working with a client of such a prestigious nature a real pleasure to get to work with it to elevate its presence.
“We once again made every effort to get under the skin of the business and understand its vision, and then align our brand work to that.
“At the same time, we were inspired by Scotland and Britain’s best gun-making tradition which led us down the crafted route of this crest illustration.”
Grant Buchan, managing director of Buchan Guns, said: “We are not surprised that Shine has won this Gold design award.
“Working with the Shine team has been a joy and they have gone a great job of immersing themselves in our craft and in our industry.
“They have gone to great lengths to understand the finer details of how we work and clearly that has been instrumental in them producing our beautiful brand and website.”
Shine has clients across the UK, and offers branding and graphic design, website design and development, social media management and digital marketing as well as video and animation work.
