You don’t have an online presence yet? It doesn’t matter what you offer, or whether you just want to sell on social networks: in any case, you need a website.
If you already know how important it is to have a website, you are probably asking for a website quote. However, you may have been amazed at the difference in prices you can find, depending on the company you are hiring and the process to be carried out.
Some people will tell you that a website cannot cost less than €1000, others will tell you that they had it done for €100. There are some who will assure you that less than €2000 is a gift.
So… What is the real price of making a website? The truth is that there is no standard rate. What there is is a series of factors to take into account.
Key criteria to analyse when making a website (and their prices)
Domain
Before having your website you must register a domain name. Bearing in mind that it is the first contact with your business, you cannot choose the first domain that comes to your mind.
It must be directly related to the company and, if possible, include a keyword.
The price of the domain will vary a lot depending on the service you are going to use and the extension of the domain.
For example, a .es or .com domain can cost around €15 per year on average. But if you are looking for more specific domains, such as .travel, it can cost upwards of €80 per year.
Hosting
Hosting is nothing more than a virtual space in which the website will be hosted and will be directly connected to the domain.
The price of hosting will vary depending on the conditions (for example, space, technical support, number of databases).
It is very important to read the characteristics of each hosting to avoid losing money. Make sure it is scalable: that is, you can expand the capabilities of the service as your project grows.
The cost of hosting usually ranges between €3-€10 per month.
Graphic design
When you already have the chosen domain + hosting, it’s time to think about graphic design. This will include some elements such as the logo, headers, banners, illustrations, fonts, colour palette, social media creatives, etc.
Unless you control the design issue, you will need to hire an expert to take care of everything.
The price of graphic design depends on the amount of work to be carried out. For example: shaping a simple logo will not be the same as creating a completely personalised illustration, adapted to the spirit of the brand.
Depending on the complexity of the work, and the hours that the designer has to put into the project, the price can be €100, €250, €500, €1000.
Web design
The website must be adapted to the values ??of the brand. We are not only talking about a beautiful site, but it must meet these characteristics:
.It must be usable, easy to manipulate by the target customer.
.It must have visual unity: this means that the pages of the site must follow the same creative criteria and be adapted to the latest design trends.
.It must be adapted to meet an objective: we could be talking about selling a product or service, capturing leads, etc.
.It must be properly optimised to achieve a smooth loading time and prevent the user from getting desperate.
A web page that has the classic pages (man, about the company, portfolio, blog, contact and service pages) can cost between €500-1500.
Texts
As much as you have the best product in the world, or the most beautiful page, it won’t do any good if you don’t have good texts.
And it is not about writing to write to fill. It is important that the texts have a professional approach.
To do this, it is best to work with a Copywriter who is in charge of writing the texts of all the pages.
The price of a copy can be very varied: some will charge by volume of work, while others will charge by number of words.
Images
The same thing happens with images as with texts. To achieve a professional page it is important that you work with quality images, and the only way to achieve this is to work with a photographer.
An approximate price of a photo session could be between €50-200.
SEO
A SEO Strategy will give your project the push it needs to be positioned on the web.
The objective will be for you to appear in the first positions of Google (SERP), with some keys with a considerable search volume.
Although there will still be some factors to study, these are the most important. If you make the sum of what each section would cost you, you will have an approximate idea of ??what it costs to make a web page.
