Versatile vegan sauce officially launches to market
A RENOWNED Scottish ingredients manufacturer has added to its growing list of vegan certified products in response to the soaring demand for plant-based options.
With more than 600,000 people signing up for ‘Veganuary’ in 2022[i], Macphie Ltd looks to feed demand with its Plant-based Taco Sauce staple – adding to the brand’s extensive collection of 38 popular vegan products used by restaurants, bakeries and food-to-go operators around the world.
The time-saving savoury sauce has gone through a vigorous development process and after a year of perfecting, is now being launched to market.
Macphie was keen to ensure its plant-based alternative matched the premium flavour profiles of its highly popular existing savoury sauces.
Marketing and Insights Manager at Macphie, Kirsty Matthews, said: “Plant-based products are on the rise thanks to the likes of Veganuary and Meat-free Mondays. More and more people are now looking for consistent alternatives that don’t compromise on taste – we believe that this is something we have perfected.
“Plant based sauces can not only be time consuming to produce, but costly and tricky to get right. Not only do our products save valuable cooking time, but also saves restaurants having to buy plant-based products in bulk for the creation of a delicious and authentic sauce alternative.
“The taste of our products is key. This is why the colour, viscosity and flavour of all of our sauces are tried and tested with our chefs and bakers ahead of being rolled out to customers. Our smooth plant-based taco sauce has a great smoky undertone with a mild spice to add to the abundance of flavour.”
As the variety and range of availability continues to be an issue faced by vegans, Macphie aims to create a wide range of plant-based produce that also appeals to non-vegans and helps chefs and bakers to reduce food waste.
The time-saving multi-use sauce is also looking to lend a helping hand to time-poor hospitality staff, as labour shortages continue to put time pressures on workers across the industry.
As well as being used in tacos, the brand’s Plant-based Taco Sauce is a versatile base product that can be customised and used across a range of dishes to excite and appeal to consumers.
Kirsty continued: “Our new vegan sauce can be used in a variety of different ways – it’s not just for tacos! From a creamy pasta sauce to being used as a dip or in burritos, the product is completely adaptable across a number of sectors.
“Consumption of plant-based food is completely normalised now and alternative options are expected by consumers wherever they choose to eat.
“It is so important that we continue to develop our vegan range so that all of our customers can cater for a variety of dietary requirements.”
Aberdeen-shire-based Macphie is an internationally renowned ingredients manufacturer that was established in 1928 and now employs more than 250 people across its three sites.
The firm has grown from its roots as a craft baker into an ingredients supplier worth over £60m, supplying global food brands, household name businesses and the wholesale sector.
Its vision is to be the go-to partner for food brands around the world, turning ideas and creativity into practical solutions. That and its “simply clever” strapline reflects its passion in making life easier for chefs and bakers.
Sustainability has been a key element to the fourth-generation family firm. It was among Scotland’s first businesses to achieve B Corp status in 2015, having successfully evidenced an unwaveringly high standard of social and environmental performance.
To find out more about Macphie, please visit: https://www.macphie.com/
To find out more about the Plant-based Taco Sauce, please visit: https://www.macphie.com/products/plant-based-taco-sauce
[i] Based on facts from Veganuary – https://veganuary.com/]
