A SCOTS whisky maker has announced a new partnership and event series celebrating some of the UK’s most dedicated craft producers.
anCnoc Highland single malt whisky has announced anCnoc Craft Cast, which will shine a light on the workshops and studios where craft production happens.
The first partnership kicked off this month with Glasgow’s Overtone Brewing Company.
The craft beer producer’s brewing team takes inspiration from the culture of music to craft small batches of hop-forward beers for their fan base.
On Friday 15th July, anCnoc and Overtone hosted an evening to explore craft beer and whisky, with guests enjoying beer and whisky pairings and a glimpse behind the scenes on Overtone’s small brewery floor.
A mix of makers, media and craft fans had the chance to get creative and dive into the world of design, developing new names and labels for future Overtone beer releases.
Stuart Baxter, Global Whisky Ambassador for anCnoc led the tastings for Craft Cast guests on the night.
He said: ‘We hear the word craft a lot these days, and it’s easy to forget what it really
means for true craft makers and the products they make.
“With the Craft Cast we’re on a mission to dig a bit deeper, stepping into the communities of some incredibly skilled craftspeople to explore their world and celebrate the values we have in common over a dram.
“The brilliant beer makers at Overtone were a natural first partner for us, and it was a pleasure learning more about the creativity, commitment and energy they put into every can of beer, at what was very relaxed and enjoyable evening.”
Kayley Barbour, Head of Overtone’s Brand Marketing added: “We’re very grateful to be working with anCnoc as part of their Craft Cast campaign and the event couldn’t have gone better, the brewery has never felt more alive.
“The entire campaign is an amazing opportunity for creative businesses to work together, think outside the box and engage customers in different ways.”
To accompany the Craft Cast campaign, anCnoc has commissioned long term collaborator, New York based Scottish illustrator Peter Arkle, to create a suite of hand-drawn illustrations to bring anCnoc’s passion for craft to life.
