Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them.
Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process. Here are 3 digital marketing tools that every company must leverage to boost sales and remain competitive in their sector.
Emails are the oldest form of electronic communication. Many business owners think that emails are formal and restrictive. However, email marketing is consistently ranked as one of the most effective means of communicating with customers and prospects.
An email inbox is a private space, and thus, any consent you receive from a user implies interest. This is why email marketing receives massive responses. The trick is to build an email list carefully to avoid coming across as spam in your prospects’ inboxes.
Make sure you use your email signature to build authority and trust. You can use your signature in several ways. For instance, you can link to a helpful resource or redirect clicks to your social media profiles to build trust. Email signatures are visually impactful, and your prospects will notice them automatically.
So make them visually rich and deliver value to your prospects. Email subject lines are perhaps the most important part of your messages. Make sure your subject lines hook the reader and offer value. Depending on your niche, your subject lines will vary in formality. Make sure they’re appropriate to your audience, and you’ll create a dedicated base of customers.
Social media
Social media is a no-brainer for businesses these days. However, many companies go about executing their social media strategy incorrectly. For instance, most companies post on social media and leave it at that, believing this is a strategy.
The truth is anyone can post on social media these days, so you must approach it with a plan in mind. For starters, figure out which platform suits you best. Some companies are better off posting on LinkedIn instead of Twitter. Others will find Instagram better than TikTok.
A common mistake many companies make is expanding on every platform at once. This only increases the burden on your marketing team and is unlikely to bring you any results. Social media success relies on understanding your audience and the content that engages them.
If you’re expanding on every platform at once, you’re unlikely to figure out your audience’s preferences. The result is low engagement and a lukewarm reception to your products. Instead, go all-in on a platform that brings you results.
Experiment with different types of content as well. Some platforms lend themselves well to video content, while others promote text-based content very well. Figure out what your audience wants and make sure you track engagement.
Use analytics tools, such as Google Analytics, to track conversions on your website and monitor traffic from social media. By doing this, you’ll connect business goals to social media. Your content will have a purpose, and you won’t post anything irrelevant to your goals.
Lastly, be patient. Social media engagement takes time to build and a lot of experimentation. So be patient and keep posting regularly. Once your engagement machine begins rolling, it will sustain itself, and you’ll create a great funnel that brings in customers.
Organic content
Content marketing is hyped these days. However, much like social media posts, content marketing is much more than posting something on your blog and waiting for the traffic to roll in. Great content marketing prioritizes content quality and distribution.
For instance, you can spend a lot of time planning your content, but if you cannot figure out how to distribute it well, you’ve wasted resources. Take the time to get to know your audience and their preferences. What are their biggest issues, and what are their primary objections to using your product or service?
Prepare content that addresses these issues and get it out in front of your audience. Build prospect lists by using paid ads. In this case, you can create a helpful resource that addresses common objections, attach it to a paid ad as a lead magnet, and gather customer emails.
Once you have their emails, begin running newsletter campaigns that offer immense value to your audience and convert them into leads. By posting regularly and getting the right content in front of your audience, you’ll create a user base that is engaged and ready to buy your product.
Patience is once again the key here. Content marketing takes a while to get going. However, once it does, you’ll find that the ROI you receive from it is immense.
Step up to digital marketing
Digital marketing might seem daunting at first, but there are many ways you can leverage technology to build sales. The tips in this article will help you create memorable campaigns and increase revenue easily.
