Ecommerce platforms are making it easier for brands to set up online shops at a cheaper cost. The brands rely on top-notch marketing and SEO to create awareness and boost the search engine ranking to attract more clients. Modern ecommerce platforms have more features designed to make running your online business easier.
A cloud ecommerce platform has cloud-native support, meaning that you don’t have to worry about hosting services. The platform relies on automated web processes to run feature updates, giving you time to work on creating amazing customer experiences.
Benefits of Using a Cloud Ecommerce Platform
Scalability is a very significant issue when it comes to managing an ecommerce platform. An ecommerce platform with cloud support allows you to scale your business easily without suffering from any downtime. As an entrepreneur, you don’t have to worry about purchasing extra servers or hiring more staff to maintain your data centers.
Customer experience matters a lot, especially for online businesses. Clients will always gravitate towards platforms that offer quality customer service. How fast is your platform? Does it include the latest tech to improve user experience?
Most cloud ecommerce platforms are API-driven. Compared to plugins, APIs are faster and can handle many requests at a time, thus boosting customer experience. They are also lightweight, which means that your web pages will be lightweight and load faster. Recent studies show that customers leave sites that load slowly. Cloud technology offers high bandwidth, meaning that your webpages will load faster regardless of the traffic you receive on your site. For more about APIs and cloud-native features, go to this website.
Data integrity and security are vital, especially when you’re running an online business. Your ecommerce platform handles plenty of sensitive data including credit data information. Hackers usually target ecommerce sites with the hope of stealing sensitive customer information. A cloud ecommerce platform offers better security features to prevent hackers from stealing your customers’ data.
Some of the most common cloud services include Microsoft’s Azure, IBM Cloud, and Amazon Web Services. The cloud services are operated by professionals to ensure close to 99% uptime. The cloud service relies on strict security policies to ensure data security and integrity.
The cost of running an online business may vary depending on the type of hosting service you use. For instance, in-house hosting services will require you to invest in high-quality services including a 24/7 power supply, which is quite expensive, especially for a small business.
A cloud ecommerce platform eliminates the need to get third-party hosting services. You will save quite a tidy sum as you only pay for the services you require. This will allow you to reinvest the extra cash into your business.
Bottom Line
Operating an online business can be quite challenging due to competition. You need to stay ahead of the game with the best ecommerce solutions on the market. Cloud ecommerce platforms can help you boost productivity, profit, and flexibility.
If used well, cloud-native support can help you push your brand to greater heights. In addition, you don’t need to be a tech-geek to set up and deploy a cloud ecommerce platform.
