BusinessCommercial BusinessTesco ridiculed for dodgy "ites coming home" pun

Tesco ridiculed for dodgy “ites coming home” pun

TESCO are being ridiculed by their rivals after trying to incorporate their name into the phrase “It’s Coming Home”. 
 
The supermarket chain joined in the excitement on Twitter yesterday ahead of England’s Euro 2020 semi final against Denmark.
 
They tweeted: “For anyone who ever wondered about the origin of our name… #ItsComingHome” 

Ites coming home Tesco - consumer news UK
Tesco posted the dodgy pun “Ites coming home.”                                                                                               (C) Tesco

The tweet was accompanied by an image saying “Ites coming home.” 
 
The tweet now has over 1000 likes, but several other companies have replied with equally questionable attempts to slot their name into the football phrase. 
 
Sainsbury’s replied: “Itsainsbury’s Coming Home?” 
 
Iceland commented: “It’s coming home to England” with letters in red spelling out the word Iceland. 

Next Base It's Dash Caming Home - consumer news UK
Dash cam manufacturers Next Base said “It’s (Dash) Caming Home”                                                        (C) Next Base UK

Coop commented: “Step aside… it’s Cooping home, surely?”
 
Dash cam manufacturers NextbaseUK said: “Hope we don’t get red carded for this…” with an image saying “It’s (Dash) Caming Home”
 
Burger King UK said: “It’s Burger KomING home.” 
 
Jet2 added an image saying “jet.2coming home.”

jet2 it's jet2.coming home - consumer news UK
Jet2 went with “It’s Jet2.coming home!”                                                                                                               (C) Jet2

Hundreds of people ridiculed Tesco for the dodgy pun. 
 
@tonylewis92 said “Glad I switched to Lidl now.” 
 
@Jamie_Eightt replied: “We couldn’t find any budget in our Marketing department so we’ve offered you this substitution.” 
 
@zakajam added: “Wow at a stretch this one” 
 
England won their semi-final 2-1 after extra time to reach their first major tournament final since 1966.

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