WHEN asked how health-conscious survey respondents were now in comparison to six months ago, 58% polled stated they were a lot more mindful of their health.
The investigation done by 1HQ Global, looked into the different aspects of health from supplements, exercise, sleep and diet and whether people’s perception of health had changed since the beginning of the Coronavirus pandemic.
Since the start of the first lockdown exercise equipment sales have increased, vegan diets have become the norm, and there has been a dramatic uptake in the consumption of supplements and wellbeing products.
David Collyer, 1HQ Chief Growth Officer, said: “This is a great opportunity for brands to dive into a potentially untapped market, to secure and engage in this audience to utilise their desire to change their attitude towards health in the simplest form.”
Out of those asked, 63% of respondents said that they were more focused on preventative health now compared to six months ago.
David Collyer added: “Pre-pandemic, there was a strong focus on reactive health with a push on products and brands to help once an illness or situation has developed.
“However, the data achieved from this survey shows that brands should expand with the changing needs of people and shift a focus to precautionary measures, to really utilise their market.”
As the pandemic lockdowns closed gyms and fitness centres, the popularity of home workouts boomed over the last year.
Google search terms for ‘home workout’, ‘home gym equipment’ and ‘home yoga’ saw a 600 percent increase at the beginning of global lockdowns in April of last year.
In terms of eating healthy, 58% of people asked said that calorific content is important to them, and the same percentage said that protein content is a deciding factor.
The survey revealed that women are more likely to focus on protein content rather than calories, whereas men appear to rank the two as equally important.
The investigation also showed that 57% of consumers would be more likely to buy products that highlight the health advantages on pack, with 36% noting that this would convince them to make a purchase.
The global survey has shown however that almost half (48%) of respondents reported that since Covid they haven’t actually taken any measures to change their lifestyle or habits.
