In 2021, we anticipate seeing more diverse technological innovations and digital media strategies to shape marketing trends for online casinos and sportsbooks.
In the field of digital marketing, one has to constantly analyse tons of data to recognize viable opportunities. Marketers use the gathered information to predict the success rate of marketing campaigns they plan to launch or have launched. They also apply the data to formulate short and long term goals. Businesses are adapting rapidly to the ever-changing digital marketing landscape. Online casinos and sportsbooks are no exception.
So, why should online casinos and sports betting sites keep track of digital marketing trends in 2021? The past year was plagued by a pandemic that traversed international borders. The digital marketplace was affected in more ways than one. Therefore, marketers who stay atop of emerging trends are better placed to spearhead iGaming.
Most of these emergent trends in digital marketing are pre-existing concepts that have been tweaked to keep up with the current times. The success of an online casino or sportsbook is determined by the number of visitors who visit the site to place a bet or play games. This is why digital marketing trends are vital to the online gambling and betting sector.
Top 5 Marketing Trends For Online Casinos And Sportsbooks In 2021
- Artificial Intelligence (AI)
Artificial Intelligence automation involves all processes that make use of machine learning. As AI continues to garner increasing popularity, online gaming and betting utilize the technology to meet marketing goals.
The most common application for AI tech in the gambling industry is to enhance efficiency, fairness, and user experience. For instance, AI is integrated into online casino systems to improve the efficacy of customer support through the use of Chat bots. These AI automated programs simulate human conversation to deliver proper personalized experience within the relevant context. With AI one avoids costs incurred from hiring a customer service team.
Furthermore, AI-controlled systems can be used to provide recommendations to punters while collecting data to help maintain the house’s edge. Gaming and betting sites can also curb cheating and incidences of fraud.
- Social Media
Social commerce in gaming invokes the potential of social media and various online tools to promote the growth of brands. Consumers are making use of social media platforms such as Facebook, Instagram, and Twitter to inform their purchasing decisions. Thus, the need for Internet-based casinos to establish a social media page to interact with customers. A sportsbook can advertise upcoming games and betting odds to increase awareness among punters. If this marketing trend is anything to go by, then social advertising is a strategy you cannot afford to ignore.
- Interactive Content
Online gamblers are more attracted to sites with interactive features. If you can get people to interact longer with the content on your site, the better the chances of growing digital revenue and achieving higher customer conversion rates. Components such as videos and clickable posts bring compelling online casino content to users. They enable you to collect user information to come up with viable strategies that guarantee higher conversion rates while enhancing customer experience, making this strategy one of the best marketing trends an online-based casino and sportsbook can utilize to drive their sales through 2021 and beyond.
- Voice Search
Pioneers such as Siri and Alexa have propelled voice command technology in digital marketing. Voice search greatly reduces the effort used by users to search for games and answer questions. Although this trend is still in the formative stages in the online casino sector, it is an emergent trend that is sure to make its way into 2021.
- Featured Snippets
SEO has featured prominently in 2020. However, as markets continue to evolve, we expect to see a new breed of SEO in 2021. Google has introduced features snippets from websites above the usual position one. Currently, turns out that it’s better to rank at zero rather than one. The position is more coveted even in gambling searches. SEO strategies are being designed to help online casinos get the zero position on search engine results pages (SERPs).
Final Take
The gaming industry has to embrace the age of innovation. The sector is characterised by stiff competition and one has to go the extra mile to stay afloat. Each day, there is an online casino or sportsbook being launched. Thus, adapting to emerging digital marketing trends (such as these aptly mentioned above) is guaranteed to help any gambling and betting site maintain a competitive edge in the marketplace. These 5 digital marketing trends are sure to rule the marketplace in 2020.
