Over the past few years, link building has become a huge deal because it delivers excellent SEO results if done right. That does not mean link building is easy. Doing it requires dedication and experience. Link building might be trickier if you are a link building agency that people depend on to rank their websites.
Although you might be experienced in the field, you still need to sharpen your skills to ensure you deliver the best results to your clients. In today’s article, we look at the 4 significant skills that every link building agency should possess to help it stand out from the competition.
- Great Communication Skills
Despite your niche, you must have excellent communication skills to get what you want and to ensure you convey the exact message your brand represents. Effective communication is crucial in link building, too, especially for a link building agency because your clients are trusting you to fulfill your promises.
As an SEO agency, you must show your excellent communication skills when pitching relevant topics for your clients to influential bloggers to increase the chances of getting a guest posting opportunity. Therefore, you must train your employees to craft excellent pitches to bloggers to help get the needed backlinks within the set deadlines.
Having good communication skills will enable your agency’s staff to always talk to potential clients politely and professionally. This will help you get more link building clients and positive reviews on online forums, hence making your agency shine more.
Additionally, great communication enables your staff to convince potential clients that your company is the best fit for them, thus quickly increasing the workflow.
- Creativity
It’s a no brainer that some of the most amazing things on the entire planet were created out of creativity. This skill is the key to unlocking great results for your SEO clients, and your link building strategy should be able to make that happen. Your creativity level can’t be the same as that of other link building agencies. But you must think out of the box to create unique strategies that other agencies haven’t tried yet. Even if you’ll use the same link building tactics such as blogger outreach and competitor analysis, ensure you are one step ahead of your competitors to help you stand out and achieve better SEO results for your clients.
Your link building agency should also put more creativity into creating adverts because they play a major role in determining how people see your brand. Unique ads catch many potential clients’ attention and usually help your brand stand out from the competition, making you a leader in your field.
- Patience
One thing that has undoubtedly made most link building agencies lose many potential clients is being so impatient. You must agree that receiving many follow up emails daily from the same company might even force you to block it because of being unprofessional and annoying. To be the best link building agency, you must be patient, especially during your blogger outreach campaign.
If you pitch to an influencer or even a potential client, you should wait for the response and not start sending several other emails on the same day. Follow-up emails are good, but you shouldn’t send them that exact day you pitched. Wait for a few days before following up. Doing that shows you respect the person’s space and that you’re highly-professional, which even increases the chances of getting a Yes. You also don’t want to receive negative reviews online about how annoying your SEO agency is, right?
- Adaptability
Every serious link building agency must be ready to adapt to the never-ending changes in the SEO realm. Google is always changing its algorithms, which means some techniques might become outdated. You must adjust to the new changes and develop better strategies to help your agency provide the best link building services despite the changes.
You and your staff must also make research a huge part of your agency. Regular research allows you to understand how specific strategies would perform with the new algorithm changes. That way, you can be sure of what to expect from the new algorithms, hence reducing the possibility of disappointing your clients with untested methods. Prior research also helps you avoid failure and help your clients achieve their link building goals despite the situation, and they’ll always recommend your agency as the best in the market.
Owning a link building agency is challenging because you must know what you are doing to hit every client’s target. This article shows you the four crucial skills that both you and your employees should have to ensure you deliver excellent results to your clients, and become the best link building services agency in the market. So, ensure your team possesses these skills to help make your link building services the best.
