Are you planning to throw some video into your digital marketing strategy?
What took you so long? As far back as 2018, researchers had forecast video to be the next frontier. By 2020, they said, online videos will make up about 80 percent of all consumer internet traffic.
Numbers don’t lie. Today, video is king.
However, simply creating videos doesn’t necessarily mean you’re bound to achieve your goals. You need to craft a clever strategy that involves the use of both organic videos and video ads.
In this article, our focus is on video ads.
Continue reading to learn how you can use these ads to secure more clients and make more sales.
Create Quality Videos
At its core, a video ad is just a video. The only thing that makes it an ad is you’re using it to advertise your product or service.
If you want your video ads to grab the attention of your target market, they have to be of the highest quality. These days, nobody has the time to watch a poor-quality video that looks like it was shot by amateurs.
Sure, we have all seen those poor-quality videos that go viral, but if you were to ask the creators, they’ll certainly tell you that they didn’t create the video for marketing purposes.
At a time when cheap smartphones are capable of taking high definition videos, you really have no excuse to create a poor-quality video.
Be Creative with the Message
A high-quality video alone won’t do the job. The concept and the messaging need to be spot on.
This is where your creativity comes in handy. Think of an out-of-box concept that’ll captivate your target audience. Let viewers see the genius in your ad’s content.
Let’s face it, though: you probably aren’t the creative type. And even if you’re, you don’t have the expertise to turn your creativity into a killer video ad.
What should you do?
Why not hire a professional to handle video marketing for your business? There are lots of digital marketing agencies that’ll take on your video production and advertising – at a small fee.
Know Your Target Audience
As you work toward creating video content, it’s important to do so with your target audience’s preferences in mind. This will determine the content and even type of video you’ll produce.
For example, a video ad that targets baby boomers will be different than one that targets Gen Zers. For example, it’s possible to create an animated video if your brand is targeting Gen Zers. The same won’t deliver good results if you’re targeting boomers.
Choose the Right Platforms for Your Video Ads
If you’re creating a video ad, you certainly want to run it on certain digital platforms. Perhaps you want to run the ad on Facebook, Twitter, Instagram, or other social channels. Or you’re making it for YouTube.
It’s essential to create a video that suits the platform you’ll be running it on. A YouTube video ad, for instance, would be different from a video ad for Twitter, especially in terms of length, quality, and content.
Use Video Ads Effectively
Just because the world is increasingly becoming visual-centric doesn’t mean your video ads will be a success. With thousands of videos competing for viewers’ attention every single second, you have to create a standout video ad; otherwise, it will get lost in the masses.
Keep reading our blog for more digital marketing tips and insights.
