There’s no way around it, so we’ll just be as upfront as possible—growing your Instagram follower count can be a tricky business and all of us are wondering how to get more followers on Instagram.
Often, it feels like there’s no guarantee or a guide on how to get more followers on Instagram. And sometimes, it feels like you’ve tried everything to increase your instagram followers.
With what feels like an ever-changing algorithm, constantly changing hashtag demand, and new, trending content every single day, it can be hard to keep up with what’s going to get you more Instagram followers.
It’s not as simple as some people might think. While there are some people out there who post one quality, popular post, and end up going viral and receiving all the followers they could want, that’s not typically the way it works for every Instagram account.
That might seem like we’re trying to dish out a ton of bad news, but guess what? We actually have some seriously good news for you—there are strategies and techniques out there that can help teach you how to get a lot of followers on Instagram.
Not every strategy is created equally, and some will require a little more work, effort, or money than others, but ultimately, there are a few tried-and-true techniques that can truly help you grow your Instagram following—and we’re sharing them with you right here, right now.
So, ready to boost your Instagram followers? We thought so. Start reading and take some notes, because we’re sharing the best 10 ways to get followers on Instagram.
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Post Consistently
Don’t overlook this! It might sound too simple to work, but consistent content on your Instagram is key for gaining a steady influx of new followers.
Our best advice for making sure this is a consistent effort? Schedule your posts and your content—this is especially helpful if you’re running a business or influencer Instagram account. Why? Because the more often you post, the more likes and followers you get. It makes sense, right? When you’re regularly posting something new (and quality), you’re opening the door for that post to appeal to a new audience.
Engage, Engage, Engage
It’s not enough to just post quality content consistently and then disappear from the app—you need to engage with the users who like and comment on your posts, get involved in conversations on other posts, and engage in a way that gets your username out there. The more you engage, the more active you’ll be on Instagram, and the more eyes you’ll get on your username.
That alone is enough to boost your efforts to increase Instagram followers. Reciprocation is a huge tool when it comes to boosting your follower account—people enjoy following accounts that engage back and forth with them, chat with them, and recognize their efforts.
Further, it’s important to engage with the communities that exist on Instagram. Like, comment, and share content from other credible users. When doing this, offer real, valuable engagement—don’t just leave generic, spam-like comments. When that happens, people typically think you’re a bot and won’t want to follow you.
Engagement is a big flag for the Instagram algorithm to tag your account and increase your chances of making it to the Explore page, too!
Revamp Your Hashtag Game
You probably already know this, but using the right hashtags is a huge deal when it comes to visibility, engagement, and growing your followers. Hashtags make your posts and stories able to be discovered by people who are searching content that’s related to that hashtag.
Try to be both creative and strategic about your hashtag game. Do some research, understand hashtags, and start switching up your hashtags to best grow your Instagram. Oh, and don’t forget to create your own branded hashtag, too—that’s hugely helpful for growing followers, especially when it comes to cross-promotion, which we’ll get to in a minute.
Cross-Promotion is Key
If you truly want your Instagram to grow, you need to consider cross-promoting your profile on your other social media pages. It’s possible that your Facebook, Twitter, SoundCloud, and TikTok audiences are totally different from your Instagram audience—they might not even know you have an Instagram account.
By cross-promoting your profile (as well as your personal, branded hashtag) in digital campaigns on other platforms, you’re ensuring people will find you—you’re not just hoping so!
Make Your Content Worth Seeing
We can’t stress this enough—your content needs to be cutting-edge, top-notch, and considered a must-view if you want to make it on Instagram. This will look different for everyone. You don’t always need the best camera equipment or the perfect angles or the ultimate eye for style. But you do need to make sure that in whatever genre you’re trying to fit or whatever you’re going for, your content needs to be as high-quality as possible.
Tag the Right People
Instagram is unique because if you tag relevant and popular users with @-mentions, you can often end up getting your post shared by that account and getting some serious visibility for your page.
Now, this strategy takes a little refining and it’s definitely not a guarantee, but if you learn from your errors and post fly content (which we talked about earlier), you’ve got a great chance of getting the right people to share the posts you tag them in with their followers—and oftentimes, it just takes one perfect share to get an influx of new Instagram followers.
Don’t Forget the Importance of Captions
Yes, the videos and photos you post on your Instagram matter a ton—it’s an image-and-video based platform, so it’s arguably the most important part. But that doesn’t mean that you can create gorgeous photos and must-watch videos and then leave your captions totally lack-luster.
Believe it or not, people actually read the captions—and they think they’re important, too.
We’re not saying you need to write a long story for your caption, share your deepest secrets, or type up the best ads ever—you just need to be creative, be real, and be you! People are looking for engaging, interesting captions, and it’s important that you work this into your strategy!
The better your captions are, the more users will identify with your brand’s voice, and the more followers you’ll get.
Aim for the Explore Page
According to Instagram, the Explore Page is the perfect spot for users to find photos, videos, and stories you “might like from accounts you don’t yet follow.” It sounds like the perfect place for your content to land, right?
The Explore Page is for posts, IGTV, and stories, so if you can create high-quality, must-watch content and have Instagram’s algorithm recognize you as a page worth sharing, this is a huge score!
About 200 million people visit the explore page every single day, and that means landing your content on there could be an enormous opportunity for you to grow your audience.
Use Your Analytics to Help You Grow
You’ve posted high-quality content, you’ve remained consistent, you’ve engaged with audiences and you’re still not growing the way you’d like to—so, what gives?
Check out your Instagram insights! Instagram has an insight for those of you running business accounts (and you can always hook your Instagram up to a third-party program than analyzes your insights for you) and start to truly understand what’s working and what’s not. You can even use tools like SproutSocial to check your analytics.
Check out any trends you might be seeing. Do you notice that you get more followers when you post a certain time of day? How about the type of content you’re posting—are you seeing a spike when you post about something specific?
Use that insight to really boost your content, your strategy, and eventually your Instagram followers!
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