Digital Marketing is a cost-effective marketing channel that largely makes use of the internet. Digital marketing delivers higher conversion rates resulting in up to 2.8 times better revenue growth.
28% of business owners are shifting their budget from traditional to digital marketing strategies as per Gartner.
With most businesses venturing here, you might want to start too. In this article, you’ll have a chance to learn how to improve digital marketing strategies for a small business in just 7 steps.
Revamping and reviewing your strategy
Many digital marketers and business owners roll over a false pattern of marketing strategies every year.
Here comes the need of revamping and reviewing your strategies to get better results. The digital world is evolving. What worked last year, it’s not necessary that will work the same this year or coming years.
Third-party digital marketing company or own team
Revamping also means deciding whether you need to set your digital marketing team or hire a third-party company. Today’s internet-driven world will not let the old marketing structures deliver the exact results.
With a permanent inhouse team, you get this problem. Since a person gets content after landing a job, their knowledge and promptness may stagnate. However, professionals like Uplers who have a proven track record would constantly strive to help you with digital marketing.
Some key roles that should be present in your team or a third party digital marketing team you hire are as follows:
Data manager
Analytics form your website, social media pages, sales pages, and other digital marketing channels are important since these give you valuable insights and help you derive better results.
Someone from your team should collect and manage all these data and extract important information. This act from a data manager gives you and your team great insights towards success.
Content Curator
Content curation is the method of gathering information relevant to a specific topic and presenting it digitally. People that implement content curation are curators.
Curation is all around us. There are no boundaries when it comes to content types. Videos, articles, songs, pictures, or any digital content that be shared can be curated. Your team requires a curator who will manage and add value to your brand’s content.
Social media manager
Social media was & now is an important digital marketing channel. The social media manager is accountable for representing your brand across social channels as the sole voice. Responding to comments, creating content, and compiling campaigns is his main work.
He will ensure that all your marketing efforts related to social media are cycling. The right kind of tools and contents are used as per schedule for the same.
Customer Service Association
Customer engagement and service are important if you want your business to sustain in the long run. The association will be responsible for all interactions and communications with targeted audiences. They ensure to respond properly for every inquiries and comment.
Multi-channel digital marketing campaign
Your business should learn to implement an effective multi-channel marketing strategy for maximizing results. As per studies, the multi-channel approach will make consumers spend four times more than other customers.
More brands are accelerating their digital marketing strategies by up to 137%-mobile, integrating display, social, and video marketing with up to 500% increase in brand advertising.
Diversifying digital marketing strategies
Focusing on diverse channels will deliver better results. Website traffic comes from a diverse group of digital channels. So, focusing only on one could make you lose out better opportunities form the other.
Consumers today are more empowered to choose their purchasing options. Up to 80% of these consumers will research on their own first using all available online channels. Thus, it makes sense to expand your digital marketing strategy to various relevant channels which your customers research through/
Epic content strategy
Simply putting ordinary content up on your website or social media accounts will not deliver the expected result. Making some really epic content needs to be your agenda. However, just making the content would not be enough; you should ensure these contents are read, viewed, liked, and shared throughout the virtual marketing landscape.
Content enhancement with images videos and links
Integrating images, videos, and relevant graphical elements within your content may help you generate up to 94% higher viewership. This could apply to any type of text-based content.
A mindset of continuous improvement
Digital marketing strategies work well if you adopt a mindset of continuous improvement. Business in this highly digital world can be very challenging and competitive. Implementing what you learn is a must in this field.
These 7 steps will point you in the right direction for improvising your brand and achieving success.
