As a business owner, you are probably well versed at schmoozing customers, sealing deals and turning over a profit. Are you, however, as good at consolidating the money that you manage to earn? There’s no point in working hard to make a profit if you’re just going to squander and waste it unnecessarily.
If you want to have more money to invest into the ongoing growth of your business, then you need to find a way to cut your costs. Here are a few ways to do just that:
Optimise your resources
You need to get as much as you can out of each resource that you use if you truly want to cut your business costs. Here are a few suggestions regarding how this can be achieved:
- Sell any leftover cardboard, paper, or metal that you have lying around your workspace (don’t worry, this is just as eco-friendly as recycling)
- Get the most out of your workspace by centralising the space that you need for production (if you are afforded the opportunity to lease unwanted space out to another business, go ahead and do it)
- Measure the efficiency of your operations and set performance parameters that reflect your money-saving aspirations (try offering incentives that convince your employees to be more energy efficient)
Save money on energy usage
Your energy usage could be draining your pocket without you even realising. Quite simply, you need to take a good, long look at the amount of energy that you use, and you need to attempt to make savings in this instance as and when you can. By taking on this challenge, you will also do your bit in the all-important fight against global warming and climate change.
The main utility culprits that you have to focus on in this instance are your electricity, gas and water. Somewhere, somehow, you will be able to improve the way you manage these utilities and ultimately slash the amount of cash that you normally spend on them. Should you struggle to make these cuts and need help finding the best utility deal for you, be sure to turn to the business cost saving expert Tritility Ltd.
As well as offering a host of other services, they specialise in the following areas:
- Energy management
- Energy auditing and reporting
- Site management
Modernise your marketing
If you haven’t tweaked your marketing strategy in a while, it might be financially beneficial for you to do so now. Of course, you don’t want to stop running particular advertising campaigns if they are working for you and helping you to make money. Shopping around and checking out all of the marketing options that you have available to you cannot, however, do you any harm. If you’re lucky, you might unearth a form of advertising that helps you to cut your marketing spend in half without jeopardising your ability to turn over a profit.
A few cheap marketing alternatives that you have available to you include:
- Implementing a referral program via email
- Physically getting out there and networking
- Attempt to keep your marketing in-house rather than enlisting the services of external forces
- Increase your social media usage
