Throughout the year, there are specific times when you have to reinvent yourself and change your marketing strategy. Why is this?
If your business offers seasonal products, it’s a good idea to change the way you deliver those items to your customers.
What is a seasonal business?
They are businesses whose greatest profit is obtained in festive days or high seasons.
These holidays could be Christmas, Mother’s Day, Black Friday, among others.
During these days, demand increases and seasonal businesses sales experiment high increases. However, these aren’t just celebratory days, it includes the seasons of the year. Therefore, if you have a refreshing milkshake business in the summer your sales will increase.
However, this type of venture has some drawbacks that make it difficult to be profitable over time.
Marketing Strategies for a Seasonal Business
Now, if you want your business to be able to generate income regardless of the season, you must make use of seasonal marketing.
What is seasonal marketing? It is a sales strategy that allows you to promote your products focused on a special time frame of the year.
You can do this at the beginning of the year, in which you draw up a work plan to help you cover these holidays.
In the world of seasonal marketing two important terms are handled; high and low seasons. What does this mean? These are the dates on which people consume in a lower and higher level, your products and services respectively.
In this sense, if you want to see your business prosper you have to use a seasonal product strategy. This way you will capture a bigger audience as you will be offering exactly what customers are looking for.
How to implement seasonal marketing?
To drive a strategic campaign with positive results you must put these tips into practice:
- Know your customers. If you have enough information about which are the most important festivities for your audience you will know how to direct your resources.
- Study previous years. This means that you should analyze what the preferences were in past years. This way, you can innovate and use that information to inspire yourself.
- Current preferences. No year in business is the same. Identify the current trend and use it at your convenience. Look for the most resonant songs, most viral images, influence, among others.
3 keys to seasonal marketing in high seasons
How can you take advantage of these events?
- Improve promotional techniques: Don’t just offer products, add an incentive that will convince your customers to buy from you.
- Limit promotions: This is excellent, because it encourages the buyer to decide whether to purchase the item quickly.
- Social networks: Do not separate social networks from your campaign, they will be the best ally to expand your visibility and get yourself known. With the implementation of social networks you can connect with more people. In addition, the platform is used to generate more revenue.
- Eye-catching designs: Everything used to promote your campaign must have a fresh and unique style. Implement new designs for users, this way their attention will be focused on your products or services.
