The WiFi technology is taking the world with a storm, and as an entrepreneur, you may be wondering if providing free WiFi at your business premises is a good idea. Well, research shows that providing free WiFi has a lot to offer to your business.
Free WiFi is no longer reserved for coffee shops and libraries; nowadays; it is available in almost all eateries, from elegant cafes to fast foods. So long as you got the right WiFi broadband deals, you are good to go. This article gives you some of the incredible benefits of offering your customers free WiFi.
1. You can use your WiFi for marketing your business
Even though many people aren’t aware of it, you can use your WiFi to market your business. You can create a customized landing page for the customers to look at each time they connect to the WiFi. This can save you money that you would use in other marketing tools.
Moreover, the branding options are friendly, especially if you link your location with the name of your network. By offering free WiFi to your customers, you are able to keep all the connected customers informed of all the special discounts, informing them on your promotions, and any other thing that may suit their interests.
2. Your business will get increased foot traffic
Your business may be in a remote location, but it takes more than a banner announcing the sale to gain popularity. These days, people prefer to search for businesses and reviews on social media apps. In most cases, people will specifically search for WiFi speed and ease. Offering a fast and free WiFi at your business premises and listing is as one of the amenities offered can put your business on the map for people who would not have known or find you.
3. It provides you with the opportunity to collect your customers’ data
By providing free WiFi, you can easily collect data from your customers, including their email address. You can use this data to track your customers, and determine how frequently they visit your premises and how long they stay. You can also use this data to customize your services to suit your customers’ needs.
4. Free WiFi can attract potential customers
As a business owner, you always have to find ways to get new customers to succeed. These days, people want to stay connected while they are outdoors, and if you are not offering a stable WiFi, you may be discouraging customers without knowing.
5. Customers will spend more time at your business premises
Free WiFi can make your customers stay longer at your business premises. And your business can tremendously benefit from this. The more time they spend in your store or restaurant, glued on their screens courtesy of your free WiFi, the more money they may spend. When people start spending more time at your store or café, you become the new hotspot, making you gain massive popularity.
