UK printers are becoming starry-eyed for digital print packaging online business. Does it mean the future is bright?
The UK print industry has been nothing but ebb and flood tides. It has encountered both fall and rise since its commencement.
While the various publication print segments of print industry like newspapers, magazines, books, directories, and catalogues are experiencing a decline significantly, on the other hand, packaging and labels are undergoing healthy growth rates. The reason? Digitalization.
If we take a closer look into our life, we can realize how much we have switched to digital things.
From printed directories or encyclopaedia to search engines, road maps to satellite navigation and smartphone apps, books to e-books, printed invitations to e-invites, and so on. Now, web-to-print is ruling.
Digitalization has given the print industry a fresh touch with the feature of personalization that we all long for.
After all, who doesn’t love their ideas and thoughts to be printed on their favorite product? But today, what excites more is the printed package in which one receives the product.
The digital print packaging is receiving appreciation more than expected. People are no more interested in plain old packages. Personalized packages are in demand and which is bringing in profits for UK printers. Why? Let’s understand.
Digital Print Packaging
Digital printing for packaging is a type of printing technology, where the packaging can be personalized using digital methods.
It is quicker, requires minimal setup, offers benefits to print service providers and packaging converters in the form of controlled inventory levels, and allows customization to customers, compared to the conventional printing technique, which has made digital printing for packaging desirable for high-quality graphic packaging applications.
UK print service providers are now slowly becoming more efficient by adapting better workflow and automation to minimize make-ready and lower waste, reducing demand for paper and inks which is giving digital print packaging a rise beyond expectation.
Nothing can beat the personalized unboxing experience
The trend of digitally printed packaging worldwide will grow at a compound annual growth rate (CAGR) of roughly 16% between 2015 and 2020. Within that, digitally printed folding cartons will see a CAGR of 40%.
It is no surprise as not just customers but companies too are flocking towards adopting web 2 print software to spice up the packaging of their products in order to woo customers and attract them towards their brand.
You may ask how packaging can be personalized? Well, everything that includes in packaging process can be utilized to create your brand awareness. Like;
The box – Add a logo or the slogan of your company on the carton and see the magic. As soon as the customer unboxes the product, your logo and tagline will create an impact forever.
You never know the customer may even save your box. You can go a step ahead by allowing your customers to choose the box of their choice ranging from its size, color, pattern, etc.
Packaging paper – Display your other products or artworks on the paper used for packaging in a way to market yourself. So, while unboxing your product, the customer may take an interest in the other product of yours and fly to your online store.
Stickers & Tapes – If you don’t want to lay too much stress on customers by marketing all over, you can simply make use of the minor space in the packaging as opportunity lies everywhere.
Create a branded sticker or a tape and seal the packaging. They are versatile and relatively inexpensive too.
You can also allow your customers to create unique sticker designs in any shape and size by using the colors, fonts, graphics, and styles of their own or can even quickly edit a sticker from an array of pre-defined templates.
How Digital Print Packaging is Nursing Profits?
The benefits of digitally printed packaging are not limited to the owners but ultimately brings a smile on the face of the customer receiving the product. Following are the goodies one gets from it;
- Cost reduction
- Increase in speed to market and boost results
- Flexibility to fine-tune marketing by running smaller quantities for test
- Freedom from expensive setup costs and long lead times
- Maximized supply chain efficiency
- Meeting up to the demands for personalization
- Deliver expanded product offerings to accommodate retail channel demands for specific product versions and special or seasonal promotions on their packaging
Conclusion
Digital print packaging is a jackpot and is not only profiting UK printers but can also for all those who want to take their packaging a level ahead by offering a personalized unboxing experience to their end customers.
For that, you need to look for a web to print solution provider in London; a web-based printing software is all you need.
Feel free to reach out to us to set up an All-In-One Designer Web-to-Print solution for you anywhere.
