Quality ePOS systems have endless benefits for all businesses. Not only are these systems able to manage sales and inventory levels, but they can also help businesses to offer better customer service while also improving upcoming marketing campaigns.
What’s great about an ePOS system is that it’s able to improve and streamline almost every business operation. While they were designed to process sales and transactions, ePOS system vendors have upgraded them to do so much more.
Here are five reasons why you need to invest in an ePOS system for your business.
- Payment convenience
Traditional cash registers and old ePOS systems don’t offer the convenience of paying with multiple payment options. In order to be successful and to appeal to customer needs, your business has to keep up with the latest payment trends.
Debit and credit cards are still the most popular go-to payment methods, but mobile advances have introduced new ways to pay. With an ePOS system, customers are able to pay via cash, check, credit card, debit card, and even mobile payment.
By offering such a simple convenience, you can create a great experience for each of your customers. The more conveniences that you offer, the happier the customers will be.
- Improved customer service
When your customers are happy, you’re on the right path to success. When customers are satisfied with your products and your brand, you can all but guarantee that they’ll continue to be a loyal customer.
But just because your retention rates are high doesn’t mean that there isn’t room for improvement. By using an ePOS system, you can improve your customer service ratings even more.
With an ePOS system, you’re able to prevent long lines and offer the ability for customers to check out anywhere in the store. Mobile checkout is not only convenient; it also increases engagement with customers. The more face time, the better!
The happier your customers are, the better your sales and bottom line will be.
- Automated inventory management
Are you stuck in the days of manual inventorying? If so, you likely know just how erroneous this process can be. Making a mistake with your inventory could cause you to be out of stock of your top-selling product. Or, it could lead to spending money on items that aren’t moving off the shelves.
With an ePOS system, you can enjoy all of the perks of streamlined and automated inventory management. Gone are the days of pencil and paper inventorying!
These systems are designed to provide real-time inventory data. Each time a purchase is made, the system automatically deducts that item from your total inventory. Inventory is also updated if an item is returned.
Not only will you have access to real-time inventory stock levels, but an ePOS system also allows you to:
- Set alerts when product stock is low
- Automatically reorder low stock items
- See which items are selling the most and least
You’re also able to run all sorts of inventory reports. Whether you want to see which items were sold on a specific day or which items are flying off the shelves, the system provides just the data you need.
- Personalised marketing
During the sales process, you can use your ePOS system to capture pertinent customer data. By capturing things such as name, email address, and phone number, you have the information you need to run personalised marketing campaigns.
For example, you could choose to offer a birthday discount code for customers with birthdays in the current month. Using the personal data you’ve collected, you can offer customers a way to save money on some of their favorite products.
Or you could use this data to create a loyalty program to award your top customers. The options for using this data are endless.
Personalised marketing is key in today’s world. While product quality is still important, consumers care a lot about the overall experience with brands.
- Real-time data access
Rarely do business owners spend all of their time in the office or at their physical store. Instead, most are constantly on the go. This means that you need a system that can give you the data you need no matter where you are.
Modern ePOS systems are designed to give you access to real-time data using a connected device. Others even offer mobile apps that you can download on your cellphone. By having access to real-time business data, you can make informed and data-driven decisions.
Decisions based on numbers, trends, and analytics are sure to serve your business well.
Conclusion
ePOS systems are one of the best things you’ll ever invest in as a business owner. Keep these five seasons in mind if you’re on the fence about switching to an ePOS system. The benefits are truly priceless and this is a tool that will benefit your company for years to come.
