If you want your business to prosper and attract more customers over time, odds are that you’re already running an email marketing campaign and sending emails to your prospects and regular customers.
Increasing your email marketing subscribers through well drafted emails and making them buy your products is one of the best ways to market and expand your business.
However, retaining your email campaign subscribers and customers can be a difficult thing to achieve. That’s why in this article, we’ll explain why people are unsubscribing, and how you can actually take some effective steps to prevent that from happening.
Reason For Subscriber Decline
To prevent people from unsubscribing, first you’ll have to access why they’re unsubscribing in the first place. Remember that no email list in the world is good enough to give you a 100% subscriber retention rate, and people who unsubscribe have a lot of different reasons to do so. However, here are some common reasons which you can easily understand and prevent from happening.
- High Frequency Of Emails: your subscribers might get annoyed if you keep sending them a lot of marketing emails, and this eventually results in more people unsubscribing from your list. Things you can do to prevent this is by starting to send less emails, and asking your subscribers for the reason of unsubscribing from your list, because this can give you some valuable information.
- Less Interest: one time buyers might opt out from your email updates, this is because they only bought one specific product for one time only, and have no intentions to buy more for your store.
- Low Quality Products: subscriber retention also depends on the quality of your products, and overall experience of the buyers with your brand. You can take some vital steps and improve the quality of your products if you have any long term plans.
These were only a few of the main reasons on why people opt out from email campaigns and newsletter updates.
How To Prevent People Form Unsubscribing
The most important thing you can do to retain subscribers is by cleaning up your email list regularly by using email verification services like TheChecker and removing all the inactive emails. This decreases your bounce rate and gives your customers the impression that your brand is trustworthy and delivers quality products.
To retain more subscribers and customers, make sure you provide your readers with some value in return, engage them with useful and interesting emails and conduct small surveys to see how many people are willing to give you their time. Here are some tips on how you can build the trust of your customers.
- Try to answer most of the queries of your customers and if possible, develop an online platform and always keep it open for discussions. This way you’d be able to get some good recommendations that might help you improve your brand.
- Share the links to your blogs and YouTube channel (if any), as this would increase your social media engagement and generate more awareness and leads for your products.
