Doesn’t your startup on an ecommerce marketing platform attract customers and generate income? It’s not for long. Success largely depends on the approach to the promotion of your product or service on the market. People will not buy from a company about which they know nothing. Therefore, it is so important to engage in promotion, which will expand the reach of the brand and increase its awareness. Below we look at the most effective ecommerce marketing strategies that you can use for your business:
Email marketing is a long-established practice that has been leading in the ranking of the most effective promotion strategies for years. Once you receive a new email address, it is important not to end in the Spam folder. Do not send messages to recipients if you do not want to lose them.
If you do it right, you can get up to 6% conversion. The more subscribers you have, the more money email marketing will bring you. But the level of interest of the recipients should not be forgotten. Mailing via SMS and instant messengers, chat bot in social networks can also be very effective.
- Social networks.
Today, social networks are the most effective platform for expanding brand reach. With YouTube, Facebook, Twitter, and Instagram, you can attract attention. First, offer something value, then ask for money.
- Traffic to the site.
As soon as you manage to take the lead on one of these platforms, do not miss it. You need to collect as much information as possible and push it to make a purchase. To do this, all interested users need to be redirected to the site. Offer them something valuable: free mini-course, e-book, coupon. If potential clients share with you their email-addresses, you can create a list of hot leads and send them the most current offers.
- Cooperate with partners.
Collaboration in marketing always gives many advantages in launching and revitalizing a marketing campaign. For newcomers, at the start, it is especially important to make better content. Cooperation with others helps in this. In addition, the marketing partnership helps save the budget, see success quicker, and get a new audience.
- Use User Generated Content (UGC).
Content from your users known as user-generated content today accounts for 30% of all media content consumed by the users of the millennial generation. In this case, peer content influences their buying decision in most cases.
- Help customers solve their problem.
You are in business while you offer workable solutions to the audience. From a marketing point of view, this can be embodied in the content of “how-to” (how to do something…). You can offer any exclusive stuff that will simplify the life of a reader. You can, at least, listen to the client and answer his/her questions and claims, create convenient applications or tools for your customers. As an example, pay attention to the Orca Chevrolet advertising campaign, which was carried out in Brazil: test drive of a new model, the Chevrolet Cobalt, was received by potential customers when a towing vehicle was called after a breakdown on the road. A representative of Orca Chevrolet came with a tow truck on a new car and offered the opportunity to steer the injured driver. Together with a pleasant trip to a home or other destination, the client received a lot of positive emotions and… a dream of buying a new car.
- Experiment with new channels and platforms.
The world-famous network of elite hotels Four Seasons launched the ‘Pin.Pack.Go’ campaign in the social network Pinterest. Users planning to visit this or that hotel in different parts of the world were asked to create a board called ‘Pin.Pack.Go’ on their page, note on the board which Four Seasons hotel they are going to visit, then subscribe to the brand page on Pinterest and send an invitation to collaborate on the board. After that, experts on local attractions advised the user planning their visit & helping create an individual program.
- Bite off your apple slice.
‘Apple’ deserves a separate line in every marketing plan, as this company has managed to grow a whole generation of brand-life lawyers. How did they do it? As an example, let us recall the presentation of the IPod against the background of the silhouettes of people enjoying the new device. Perhaps it was not the best MP3 player but the company managed to create such a level of brand awareness that the product had been dominating the market for a long time. Learn and use the marketing techniques of a well-known company in your niche – and get your brand advocates.
- Listen to customers.
Follow the reviews because the best companies are always improving. After providing a service or selling a product, ask the customer to share their impressions. Conduct polls. To interest consumers, offer a discount for filling the form. Reviews will help identify those areas that require improvement.