A new video targeting young males has been released to warn them of breaking the speed limit.
The clip shows a young man being told off by his gran for driving too fast down a country road.
The video is part of the ‘Drive Smart’ campaign by Safer Scotland to try and make young people mindful of the dangers of reckless driving.
The video shows young Alistair driving at 42mph in a 30mph zone.
Alistair’s bobblehead figure turns into his gran who is lecturing him on driving over the speed limit.
The video has been specifically aimed at males between 20-29 to encourage them to change their driving habits.
Censuswide Scotland omnibus research stated that 61% of young male drivers said they were good or excellent drivers.
However, the new research reveals the top reasons why young males may be inclined to break the speed limit. Such as quiet roads, overtaking cars and running late for work and picking up pals.
Yet, further research has shown that young men more likely to drive slower if they are transporting ‘precious cargo’ in the car, like grandparents.
It has been found by Police Scotland that the stopping distance of a car travelling at 30mph is approximately five cars, compared to a vehicle stopping at 42 mph which is measured at approximately nine cars.
The campaign is live across a variety of relevant media including TV & catch-up TV, cinema, digital, PR, and podcasts. A series of interactive events will also be taking place throughout the country, kicking off on Saturday 15 June at Union Square in Aberdeen.
For more information about #DriveSmart visit: https://roadsafety.scot/topics/young-drivers/
