VisitScotland’s annual expo is hosting the highest number of tourism businesses in its history as it celebrates the 40th staging of the travel trade event today.
As the event takes place at the SEC (Scottish Event Campus) in Glasgow, it will see over 340 businesses and more than 550 buyers from across the world attending.
Malcolm Roughead, Chief Executive of VisitScotland, said: “This annual event is a key opportunity to firmly place Scotland on the travel trade’s radar and it is wonderful to see so many new and returning businesses getting involved.
“We welcome visitors from across the EU every year and we look forward to continuing to do this.
“Six of Scotland’s top 10 markets for overseas visitors are in the European Union so an event like this is vital for enriching the links between Scotland’s tourism industry and buyers from there and beyond.”
Buyers have flown in from 28 different countries to experience what Scotland has to offer and make connections with Scottish suppliers.
Delegates who are in attendance will participate in familiarisation trips throughout the region to provide real first-hand experiences of types of holidays in Scotland which they can then provide to customers.
Malcolm added: “Tourism is more than a holiday experience it is the heartbeat of the Scottish economy and touches every community, generating income, jobs and social change.”
This year also sees VisitScotland Expo gearing up for the Year of Coasts and Waters 2020 which will celebrate Scotland’s diverse coastal scenery.