The essence of the Customer Relationship Management (CRM) business concept is that the core of the business is its customer, thus successful development of the company strongly depends on the quality of the service it provides, including well-built communications.
Free CRM that works with Gmail
There are dozens of free CRM systems with Gmail integration. But why businessmen do appreciate this technology and stick to the tendency to implement it for their advancing businesses and start-ups? The answer is simple – the system is easy-integrable within already existing tools of Gmail. As a matter of fact, when up to 90 percent of the customer-related communication is carried by the CRM system automatically, a person gets a better chance to stay focused on business rather than unnecessary side problems.
CRM functionality
Free CRM tools for Gmail integration allows arranging numerous records, the collection of emails, and files. The information collected also can be grouped into folders and comfortably displayed in custom views. Color-coded follow-ups dates and reminders help keep track of important events, meetings and so on. In addition, NetHunt CRM gives its customers multiaccess to the workspace. The basis of the CRM strategy belongs in collecting information about clients along their interaction with the company, as well as further implementation of accumulated databases’ information for marketing purposes – for example, developing loyalty programs and individual offers for a special client. In particular, well-established relationships based on an individual approach give customers a sense of self-importance, increase their trust in the company and encourage their willingness for cooperation. In terms of organizational stage information collected is due to be analyzed and to become the basis of the long-term development plans.
Why use NetHunt CRM?
NetHunt Gmail CRM allows conducting sales, organizing the work process of technical support service, conducting marketing campaigns, conducting business – and all within Gmail solely. The service allows creating business entities (Records) on the basis of letters, which are conveniently filtered and grouped by any available parameters, organizing mass mailing by segmented business entities, finding out if the letter has been read, where, by whom and when, displaying the history and context of correspondence, following-up on correspondence, creating something alike to-do lists. In addition, Net Hunt Gives opportunity to integrate with Google Calendar, other Google Apps, everything even launch it on a smartphone.
Free CRM tools that integrate with Gmail
Once a customer started to use NetHunt CRM his Gmail emails can be easily tracked inside the CRM system itself. As soon as the customer links his Gmail address with the CRM system all the emails sent from Gmail and all the incoming messages, files, links and many more become available and can be tracked. This helps to navigate to any contact in the tool and check everything ever sent to that contact. This free professional-level CRM that integrates with the mailing system feels like it always was part of Gmail.
NetHunt is recognized as one of the best free CRM for Gmail as after this software was implemented to Gmail account, sales managers get the effective tool for collecting and storing information for each customer, partner, supplier. Databases containing names, dates of birth, preferences, reasons for action are recorded and stored in personal cards, allowing personalizing communication with the clients. As practice shows, birthday greetings, personal invitations to take part in promotions or sales and other signs of attention to client increase customers loyalty.
Timely reminders about the company, interesting products, and services help bringing company-customer interaction to its logical conclusion – real purchases. In addition, customer relationship management with CRM systems is a more rational and effective use of working time.
