Bending with the financial winds of change can be challenging for even the largest of companies. However, it seems that the majority of startup organisations within Scotland are staying one step ahead of the game. It should still be pointed out that methods which would have been perfectly suitable in the past may very well be rendered irrelevant in the near future. This is why it is important to take a look at the current state of e-commerce before examining what 2019 will have in store. What trends can we expect to witness and are there any specific platforms designed for superior levels of flexibility?
2019: Up, Up and Away
Although analysts point to a number of emerging trends, there is perhaps none more important than the concept of agility. In this context, we refer to agility as the means by which a single e-commerce platform can be moulded around the needs of multiple organisations. Past models were rather rigid and as a result, they tended to be suited for larger Scottish firms that already possessed a competent in-house IT staff. Unfortunately, this left enterprise-level organisations with few options.
Business owners will be pleased to learn that times are changing. We can expect 2019 to represent the year when more personalised platforms take centre stage. What does this concept entail if it is broken down into a handful of categories? Some of the most important advancements include:
- Fully customisable front-end platforms.
- All solutions are hosted within the cloud environment.
- Expedited methods to migrate away from older e-commerce bundles.
- Customer support when it is needed the most.
Businesses have been searching for such amenities for sometime and larger providers such as Shopify Plus aim to please.
The Benefits of a Scalable E-commerce System
Most entrepreneurs will cite that the main advantage of a flexible platform involves end-user control and interdepartmental accountability. Still, we need to dig a bit deeper in order to appreciate the full scope of what this type of enterprise ecommerce software can offer growing organisations.
Scalable platforms translate directly to brand perception within the digital business community. Let us imagine that a customer has recently made a purchase. However, he or she has a number of billing and shipping questions. Not only will modern e-commerce platforms place this client in contact with the right representatives at the appropriate times, but their intuitive framework ensures that any query can be solved within amenable time frames. This boosts confidence in the company and future purchases are much more likely to take place.
The key takeaway point here is that digital flexibility is tantamount to success. Older e-commerce systems simply cannot cope with such modern demands. Any small- to medium-sized business owner who hopes to take advantage of the 2019 digital marketplace should seriously consider upgrading to a more robust platform. There is no substitute for preparation and bundles such as Shopify Plus are certainly able to place your firm on a solid footing.
