DYSON is set to open its first Scottish store – which will allow customers to test products on more than 60 different types of debris.
The Apple-style store in Glasgow’s Buchanan Street will be only the second Dyson shop in the UK and the sixth anywhere in the world.
The legendary British firm, which charges up to £800 for its products, has put in a bid for retail premises used by female fashion store, Karen Millen.
Visitors will be able to hand test a range of vacuums on 64 different types of debris including Cheerio cereal.
And if their Oxford Street store is anything to go by, visitors will also be able to get their hair styled in Dyson’s very own salon to test out the company’s £300 supersonic hairdryers.
Dyson had hoped to keep their plans quiet until signing the deal for the Buchanan Street store but today (Tues) a spokeswoman for Dyson confirmed they were setting up in Scotland.
She said: “Yes, it would be the second store in the UK so it’s really exciting for us.
“We will have Dyson demonstration areas for customers to test out 64 different kinds of debris…such as Cheerios and dust.
“The stores allow us to show off all of our different products from our vacuums to hairdryers.
“In the Oxford Street store we have a hair salon on our second floor so consumers can test out the hair dryers too.”
Dyson later added in a more tight-lipped official comment: “The benefits of Dyson technology are best appreciated when people pick up, test and experience our machines.
“There are currently Dyson Demo spaces around the world enabling people to do exactly that, and additional spaces are coming to major cities in the coming months.”
The Dyson shop – at number 36 – would feature product demonstrations across the ground floor and basement.
It is understood the store will stock up to 65 Dyson products with prices ranging from £149.95 for a small V6 handheld cleaner to £799 for the Dyson 360 Eye robotic vacuum cleaner.
Industry insiders reckon the firm will pay in the region of £300,000 a year for the space.
Dyson’s arrival will be yet another big boost for Glasgow’s retail sector which attracts millions of visitors each year.
It is believed the Glasgow branch will be the company’s sixth permanent retail space worldwide after London, Tokyo, Moscow, Paris and Jakarta.
The vacuuming giant opened its first UK store on London’s Oxford Street in July last year allowing shoppers the opportunity to test out a range of electrical products.
Dyson currently trades in more than 70 countries worldwide through its website and by supplying to retailers such as John Lewis and Currys.
The firm was established by Sir James Dyson in 1987 in England when he took his own vacuum cleaner apart after becoming frustrated with its poor performance.
For the next five years, after working on 5,127 prototypes, he had created the first bagless vacuum cleaner.
According to the Sunday Times Rich List 2017, the 70-year-old inventor from Norfolk, who was knighted in 2007, has a net worth of £7.8bn.
