Two types of products and services hit the market every year. These are unique/innovative and copy-paste/clone products. Innovative products require an equal amount of branding as already existing products. Although the success rate of innovative products is usually higher due to lack of competition in the market, you still need effective branding and marketing strategies in order to make them a big hit.
The following are 6 ways to ensure your brand stands out from the crowd.
1. Research Your Market
A product or service can be successfully launched even in saturated markets with effective branding strategies. For this, you need to draft a branding strategy that deals with the routine needs of your target audience. Research your market to discover their needs and requirements. Next, find out effective ways of making your products or services relevant to the needs of your target audience. The next step is to research existing competitors. Create strategies to surpass your competitors (See point #3).
2. Hire a Branding Agency
A branding agency specialises in creating a unique brand image that represents your brand value and ideology. There is a plethora of branding companies ready to help you out, Pelling Design are one such agency in Surrey who can incorporate your values, business policies and principles into the brand image to convert leads into customers and convert first timers into loyal consumers.
Why is DIY branding not recommended? This is because brand designers are experts at incorporating your values and principles in each aspect of the brand’s appeal. If you really want to make your brand stand out from the rest, you need to hire a reliable branding agency.
3. Outdo Your Competitors
Communication with your audience is essential if you wish to outdo your competitors. The more time your leads spend with your brand, the higher the chances of converting them into customers. Brands use different strategies for standing out from competitors, such as the following:
- Give free giveaways and gifts to your target audience.
- Adopt most modern trends in the industry such as eco-friendly operations or recyclable packaging materials.
- Offer a product or service video describing the benefits your prospective customers can derive from the product. The video should be highly persuasive and allow your potential customers to imagine the benefits to be reaped from your products/services.
4. Become a Trend-Setter
To become a trend-setter, you need to adopt innovation and modernity without entirely rejecting the current market trends. For example, if you own a clothing brand that is ready to launch its summer sale, you don’t need to stick with traditional pastels and other summer colours. You can stand out by bringing innovation to your prints by incorporating distinctive designs.
5. Adapt to a Personalised Approach
Successful branding and selling means ‘selling a comb to a bald person.’ A good brand caters to the routine needs and desires of its customers and creates a sense of urgency in them for purchasing the product.
We have discussed researching the market in point #1. Market research is necessary for adding a personalised feel to your branding campaign. Many brands fail to reach their required target market due to poor research. A professional branding agency efficiently researches the market as required. You can also opt to research the market yourself; however, the cost of research would be relatively higher than hiring a branding agency.
6. Be Consistent
Making your brand stand out from the crowd is not a job that can be done overnight. It requires consistent effort and input to reach and convince your target audience to buy from you. Consistency is the key to reaching your branding goals and you need to be consistent in your branding style. Many top international brands such as Pepsi and Coca Cola have used consistency to remind their customers about the value of their products.
If you’re promoting a certain message in your print advertisements, you need to ensure you do the same in your video and audio too. If you decide to add new items to your product line, keep them true to your brand’s image and values.
