‘Eco-friendly’ fashion will take centre stage at this year’s Edinburgh International Fashion Festival.
The event, which takes place from 23 to 26 July, will work with Zero Waste Scotland to help make fashion sustainable.
A Love Your Clothes campaign will encourage people to value their clothes, and call on consumers to buy quality items and recycle their ‘out of date’ ones.
The week-long festival consists of a series of events, presentations and exhibits, and will host speakers from big brands such as Pringle of Scotland.
Edinburgh International Fashion Festival’s hub, Hill St Design House, will also look beyond Scotland’s borders and showcase a selection of artists and designers from Africa.
South Africa’s leading design concept store, South African Market will showcase a beautifully curated selection of African fashion and design pieces.
Johannesburg’s art gallery HAZARD will also present its own selection of art and fashion from South Africa’s capital.
Commenting on this year’s theme at the festival Iain Gulland, Chief Executive, Zero Waste Scotland, said: “We’re delighted to be part of such a prestigious event with Edinburgh International Fashion Festival, focusing on an issue which will be crucial to the industry’s future – how best to embed sustainability in its practices.
“It’s great to see so many big names in fashion from around the world coming to Edinburgh to debate the issue and help define what good practice should look like for the industry.”
